Lead Generation

Reach highly-engaged buyers with webinars and virtual events

Better targeting puts your brand in front of the right people specifically when they’re looking for you. That’s what TechTarget’s hyper-specific audiences are all about.

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An image of "Cyber Security" being searched in a search barAn image of Company Size and Region toolbars with different options selectedAn image of example companies shown alongside Company Score, Total Viewers and Domain within the lead generation section An example image with an account score, company logo, description and individual viewers as part of the lead generation section
An image of webinar stats with pre-registered, live and on-demand viewers in a bar graph format
An image of the BrightTALK Central toolbar with the Campaigns tab selected

Designed to increase pipeline contribution

Designed to increase pipeline contribution

With today’s B2B buyers researching their needs in-depth before reaching out to sales, marketers need to develop lead generation strategies that find, engage and build trust earlier in the buyer’s journey.

Reach more buyers

Create always-on lead generation campaigns with webinars and virtual events.

Fuel your pipeline

Feed your sales team account and prospect-level intent data from active buyers

Build your brand

Sponsor virtual events produced by trusted editors and analysts

Join the leading B2B brands that understand the power of BrightTALK.

Active Organic Audience

World’s largest video source of opt-in B2B demand

This uniquely engaging digital format, available at 24/7 scale, gets your ideas and value propositions in front of buyers as so many today prefer.

"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
-
Senior Director, Growth Marketing
,
NS1
3x
the audience per webinar
Learn more about
Active Organic Audience

Active Organic Audience

World’s largest video source of opt-in B2B demand

This uniquely engaging digital format, available at 24/7 scale, gets your ideas and value propositions in front of buyers as so many today prefer.

"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
-
Senior Director, Growth Marketing
,
NS1
3x
the audience per webinar
Learn more about
Active Organic Audience

Global Audience

30M+ opt-in audience members and growing  

For more than 20 years, we’ve been uniquely successful in building thriving B2B audiences. This “audience-first” model—primed with essential editorial content that we produce ourselves—delivers much, much more than a technology platform alone ever could. Only with BrightTALK can you tap into such a uniquely rich, proprietary source of demand.

Learn more about
Global Audience
Global Reach
20% APAC
30% EMEA
4% LATAM
46% NA
Top 5 Topics
  • Cyberattack
  • Artificial Intelligence
  • Customer Experience
  • Randomware
  • Cloud Migration
Top 5 Industries
  • Financial Services / Banking
  • Telecommunications
  • Government / Education
  • Industrial
  • Healthcare
Company Size

Global Audience

30M+ opt-in audience members and growing  

For more than 20 years, we’ve been uniquely successful in building thriving B2B audiences. This “audience-first” model—primed with essential editorial content that we produce ourselves—delivers much, much more than a technology platform alone ever could. Only with BrightTALK can you tap into such a uniquely rich, proprietary source of demand.

Learn more about
Global Audience
Global Reach
20% APAC
30% EMEA
4% LATAM
46% NA
Top 5 Topics
  • Cyberattack
  • Artificial Intelligence
  • Customer Experience
  • Randomware
  • Cloud Migration
Top 5 Industries
  • Financial Services / Banking
  • Telecommunications
  • Government / Education
  • Industrial
  • Healthcare
Company Size

Automated First-Party Promotions

How we promote your content

Webinars and virtual events are effortlessly promoted to our opt-in audience. Users receive AI-driven recommendations through native ads, email promotions, and within BrightTALK search results.

Learn more about
Automated First-Party Promotions

“Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI,”

Craig Chappell
-
Head of Digital
,
FireEye
70,000
subscribers steadily contributing to sales pipeline

Precise Targeting

Pinpoint your audience

Reach the in-market prospects that matter most to your outcomes. With its global reach and scalable native capabilities, BrightTALK delivers key job functions and geographies with expert precision.

  • Targeted, always-on campaigns
  • Actionable Insights in real time
Learn more about
Precise Targeting
Q4 EMEA Prospects
This audience contains all users in...
UK
EMEA
NA
APAC
LATAM
Professional level
All
Manager +
Company size
All
10 +
100 +
250 +
500 +
1000 +
2500 +
5000 +
ABM list
Upload CSV
Q4 EMEA Prospects
This audience contains all users in...
UK
EMEA
NA
APAC
LATAM
Professional level
All
Manager +
Company size
All
10 +
100 +
250 +
500 +
1000 +
2500 +
5000 +
ABM list
Upload CSV

Explore our

Lead Generation

products

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Content Leads

Get more leads from your BrightTALK-hosted content
Grow your funnel and increase pipeline contribution

Sponsorships

Build awareness at scale from industry-shaping online events
Sponsor industry-leading virtual events and webinar series that attract 40,000+ attendees per month and feature world-class experts covering topics your ideal audience cares about.

BrightTALK Originals

Build awareness at scale from industry-shaping online events
BrightTALK Originals are exclusive, on-demand video content produced by BrightTALK and TechTarget Editorial that covers a wide range of topics and features expert insights and thought leadership from various industries and professionals.

Trusted by companies large and small

Our customers create over 30,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
3x
the audience per webinar
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Learn how
Watch their story

"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute
Channel Marketing Manager
1,300
investment professionals reached in a quarter
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Learn how
Watch their story

"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Tim Garon
Member Programs Content Manager
4x
last year's revenue
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Learn how
Watch their story

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
Marketing Director
All
the modern feature sets
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Learn how
Watch their story

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter
SVP of Global Sales
45%
of total inbound demand
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Learn how
Watch their story

"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Learn how
Watch their story