B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content With Real-Time Data

Episode
in
June 24, 2025 8:00 AM
Learn how today’s content marketers can stay data-driven and strategically nimble to meet their audiences with reactive, hyper-current solutions.

Volatility is back with a vengeance. Between on-and-off tariffs, mounting recession fears, and rising geo-political tensions, industries across the board are either bracing for impact — or already picking up the pieces. 

But we’ve seen this movie before. And the lessons we’ve learned from the brands that grew through the turbulence of the COVID-19 era ring true: When circumstances change by the hour, only the agile will succeed.  

Learn how today’s content marketers can stay data-driven and strategically nimble to meet their audiences with reactive, hyper-current solutions.  

Join Lieu Pham (VP of Strategy, Brand & Content Group, Informa TechTarget) and Travis Gonzalez (Strategy Director, Brand & Content, Informa TechTarget) to learn how to: 

  • Access the real-time engagement and consumption data you need to understand how rapidly evolving conditions are impacting your audience 
  • Apply those insights to swiftly produce content that positions your solution within the context of the their concerns 
  • Drive more influence with best-in-class examples of reactive content from leading brands