Part one of this mini-series focused on the "what", "why" and "how" of fueling a marketing strategy with intent data. With that foundation in mind, we'll explore additional use cases for optimizing and scaling your approach.

Many marketers begin by implementing behavioural intent signals to power marketing activities, but these same signals offer a wealth of opportunity for sales and customer success initiatives. We’ll give you an inside look at how BrightTALK detects buyer intent, as well as actionable tips for using this type of data across your commercial organization.