As marketers, we know the value of video. According to Hubspot, 86% of marketers report that video has been effective for generating leads, and 81% say it has a direct positive impact on sales. But what makes great video content and how can you ensure you drive more revenue using it?

In this session, BrightTALK’s Sr. Video Producer and B2B Production expert, Steve Madeja, will walk you through the three video strategies every B2B company needs. He’ll share tales from the front lines of video production and will answer all your questions about creating effective video content.