Description: Manufacturer of rugged, durable work boots, Red Wing Shoe Company has sold exclusively through brick-and-mortar channels for more than 100 years. Facing changing customer preferences and worldwide demand for their footwear, Red Wing made the decision to go online.
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Red Wing partnered with Intershop to help them develop an e-commerce platform that would support their intricate network of stores, dealers, and industrial accounts, as well as reach new customers all around the world. Watch this short video to learn how Intershop and Red Wing built the organizational bridges for online success.