Tactics for harnessing the web’s power to increase product sales.
For each product, 60% to 90% of its buyers research that product on the Web prior to purchase. Product marketers that are harnessing the power of the Web to establish their product as the benchmark for comparison in the category are achieving higher customer conversion rates both online and in-store than competing products.
We’ll present and discuss today’s most effective tactics on how to use the Web to increase product sales.