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Salesforce Sales Cloud

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  • Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON - Regional Sales Manager, Salesforce Pardot Recorded: Jul 26 2016 45 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams.

    Join us for a quick 40-minute look at how Pardot is:

    - Powerful enough to deliver the personalized experience that buyers expect
    - Simple enough to make this a manageable and scalable effort for your sales and marketing teams
    - Connected enough to make working together a seamless process, allowing sales and marketing to deliver a truly frictionless customer experience

    We’ll also be joined by a Pardot client, who will share how marketing automation has transformed the way that they market and sell!
  • Dear B2B Marketer: A Love Letter From Your Sales Team Dear B2B Marketer: A Love Letter From Your Sales Team TIFFANI BOVA, Global Customer Growth and Innovation Evangelist at Salesforce Recorded: Jul 20 2016 45 mins
    We all know that when sales and marketing are in sync, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. Marketing often lacks perspective on what’s really going on in the field, and how to best influence organizational change. So, we’re calling in an expert to give you insight into what it’s like to “bleed sales.”

    Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce — and self-proclaimed “recovering sales rep” — as she discusses current trends in B2B marketing, and shares her perspective on how to build better marketing-sales relationships. In this webinar, you’ll learn:

    - How to translate current buying trends into actionable playbooks
    - Why your sales training isn’t sticking
    - Why sales and marketing alignment is more important now than ever before
  • Discover the Power of Engagement Studio: Build. Visualize. Improve. Discover the Power of Engagement Studio: Build. Visualize. Improve. KYLE COLEMAN, Sr. Product Manager - Salesforce Pardot Recorded: Jun 30 2016 44 mins
    Building lasting relationships with customers requires consistent, personalized, and relevant engagement. Pardot is thrilled to unleash Engagement Studio, the new solution that allows you to design, test, and measure engagement programs that adapt to buyer behavior using more than 100 triggers.

    Join us as Kyle Coleman, Sr. Product Manager at Salesforce Pardot, gives an in-depth look at the power and versatility of Engagement Studio. She will explore:

    - How Engagement Studio provides ease of use for complex campaign builds
    - How data visualization affords marketers a whole new level of confidence through logic testing and program health reporting
    - How marketers can use the Engagement Studio canvas insights to improve and adapt quickly for even better programs and campaigns

    You’ll also hear from an early user of Engagement Studio on how this new engine is changing the way they build their B2B marketing programs, allowing them to create complex, meaningful customer experiences with ease!
  • How to Rock B2B Engagement in the Age of the Customer How to Rock B2B Engagement in the Age of the Customer MATHEW SWEEZEY, Principal of Marketing Insights - Salesforce Recorded: Jun 30 2016 43 mins
    For today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth.

    Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he explores the latest trends and techniques in customer engagement. Tune in to learn:

    - The state of B2B marketing today, including engagement trends
    - What a successful nurturing approach looks like
    - Creative (and effective!) ways to approach engagement
  • Algorhythm – The Pulse of Creativity, Data, and the Future of Brands. Algorhythm – The Pulse of Creativity, Data, and the Future of Brands. MITCH JOEL - Best-Selling Author and Digital Marketing Expert Recorded: Jun 30 2016 58 mins
    We live in a culture of change. Most B2B companies are overwhelmed by the massive shifts they have to make to their marketing and sales models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force marketing and sales teams to rethink many of their commonly held beliefs about what works in engagement today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient at buying in this very different landscape. Join Mitch Joel for this upcoming webinar and bring an open mind, because the world continues to change and challenge marketing teams like never before. The new B2B marketing leaders are both digitally savvy and understand this new consumer. Algorhythm is your compass.
  • Data-Driven Marketing Technologies, Strategies, and Challenges Data-Driven Marketing Technologies, Strategies, and Challenges Travis Wright | Marketing Technologist & Keynote Speaker Recorded: May 25 2016 49 mins
    Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues.

    But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can:

    - Help B2B marketers take a fact-based approach and focus their efforts on what works
    - Create a solid customer advantage and strengthen customer relationships for both marketing and sales
    - Define and optimize critical marketing strategies
  • How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON, Regional Sales Manager - Salesforce Pardot Recorded: May 19 2016 43 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • How to Build an Impactful Brand That Drives Action How to Build an Impactful Brand That Drives Action JEREMY MILLER - Keynote speaker and bestselling author of "Sticky Branding" Recorded: Apr 20 2016 41 mins
    Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.

    This is what separates average companies from what we call “sticky brands.”

    When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.

    In this talk, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.

    Join us on April 20th to learn:

    - How to adapt your marketing for active and inactive buyers
    - How to build relationships early and often
    - The trick to ABC — Always Be Converting
  • Driving Growth by Integrating Marketing and Sales for Financial Services Driving Growth by Integrating Marketing and Sales for Financial Services BRYAN LEE - Director, Salesforce Industries | Salesforce Recorded: Apr 13 2016 34 mins
    Financial Services marketing is about more than brand awareness. It’s about staying in front of investors even when they aren’t ready to invest. It’s about ensuring your brokers have the latest information about your products and knowing when and how to best communicate with them. It’s about ensuring wealth advisors have the best available tools to make them want to come to your firm - and help them to effectively grow assets under management. There is a new generation of capabilities creating prospect and customer engagement at scale that is personalized, content-driven and relevant.

    Join Salesforce and Pardot for a look at how financial services firms are driving growth in new and creative ways leveraging the power of integrated marketing and sales.
  • Work Together, Win Together-Sales and Marketing Alignment with Salesforce Pardot Work Together, Win Together-Sales and Marketing Alignment with Salesforce Pardot MICHAEL BAFUNDO - Manager, Global Enablement | Salesforce Pardot Recorded: Apr 12 2016 31 mins
    B2B sales and marketing teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way sales and marketing teams could save time and effort and increase revenue generation at the same time?

    With Pardot B2B Marketing Automation and Salesforce Engage, sales and marketing teams can sell smarter, maximize campaign efforts, boost productivity, and shorten sales cycles — creating huge wins for both teams. Join us for a quick 30-minute look at how this powerful duo can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.

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