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Urban Airship Mobile Brand Leader Webinars

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  • How to Win Mobile Moments with Multi-channel customer context How to Win Mobile Moments with Multi-channel customer context Urban Airship and Forrester Research, Inc. Recorded: Jun 30 2015 59 mins
    Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

    Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

    In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.
  • Get started with smartwatch notifications Get started with smartwatch notifications Urban Airship and Forrester Research, Inc. Recorded: Apr 30 2015 60 mins
    People already check their phones on average 200 times per day, primarily for functions outside of the app. Imagine how frequently they will check their watch when notifications and glanceable moments are as conveniently placed on their wrist.

    Join as we cover how to activate the new glanceable moment
    • Smartwatch notifications
    • Use cases for retail, travel, media, entertainment and more
    • Technologies needed to make Smartwatch notifications a success
  • App Love: How to keep your mobile relationship going strong App Love: How to keep your mobile relationship going strong Alyssa Meritt and Heidi Tretheway, Urban Airship Recorded: Apr 23 2015 28 mins
    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • Fall Release Customer Feature Walkthrough Fall Release Customer Feature Walkthrough Urban Airship's Product Team Recorded: Nov 5 2014 59 mins
    Join our product managers as we review our iOS 8 and fall release in a feature-level tour. You'll see the following in action:

    • iOS 8 and cross-platform interactive notifications
    • Today screen widgets
    • Conversion tracking for Push
    • A/B testing for Push
    And more...
  • Maximize in the moment mobile engagement Maximize in the moment mobile engagement Urban Airship Recorded: Oct 29 2014 59 mins
    Join Gimbal, Urban Airship and guest Forrester Research, Inc. for a live webinar on October 29 at 1 p.m. Eastern to learn about:

    • Forrester analyst Julie Ask tell how developing a messaging strategy based on "mobile moments" can transform your mobile engagement strategy
    • How to intelligently message your guests "in the moment" based off where they are in their shopper journey
    • Best practices to use real-time and historical location data to learn about consumer traffic patterns and identify messaging opportunities
    • How to leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
    • How targeting boosts mobile message response rates four to seven times greater than non-targeted messages
  • Interactive Notifications: the next big thing in mobile engagement Interactive Notifications: the next big thing in mobile engagement Urban Airship Recorded: Oct 15 2014 44 mins
    In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

    The webinar will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

    • What's in iOS 8 that matters for messaging 

    • Urban Airship cross-platform interactive notifications 

    • Using Widgets in iPhone and Android for messaging

    • Conversion tracking 

    • A/B testing of push messages 


    • Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.
  • Interactive Notifications: the next big thing in mobile engagement (Europe) Interactive Notifications: the next big thing in mobile engagement (Europe) Urban Airship's Product Team Recorded: Oct 15 2014 35 mins
    In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

    The webinar, scheduled for October 15, will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

    • What's in iOS 8 that matters for messaging 

    • Urban Airship cross-platform interactive notifications 

    • Using Widgets in iPhone and Android for messaging

    • Conversion tracking 

    • A/B testing of push messages 



    Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.
  • Mobile: The New Epicenter of Customer Engagement Mobile: The New Epicenter of Customer Engagement Urban Airship Recorded: Jul 30 2014 61 mins
    Is your app helping you win the battle for screen time?

    Consumers have hundreds of mobile moments every day, and every retailer is scrambling to get their fair share.

    Your customers are pre-shopping on your site, showrooming in your store and tweeting their mobile-commerce purchases with device in hand. How are you creating mobile moments that matter to your customers? How will you deliver relevant information and get profiling data in return?

    Your app, the newest owned media channel, has emerged as the best way to reach customers in a timely and relevant way that helps you build a dialog. Join agency guest Chaotic Moon and Urban Airship as we explore how your app can help you address some of the biggest issues facing retailers today:

    • Connecting mobile to in-store visits and purchases
    • Personalizing customer experiences
    • Maximizing revenue through store, web, mobile web and app
    • Loyalty and downstream revenue
    • App adoption and usage
  • Industry leaders in Mobile Maturity Industry leaders in Mobile Maturity Urban Airship Recorded: Mar 20 2014 57 mins
    Who is leading—and why—in the race to embrace mobile customers.

    Join Forrester Research, Inc., and Urban Airship for a live webinar March 20 at 10 a.m. Pacific to showcase a new data study that reveals trends among the most sophisticated mobile adopters by industry.

    Findings in the Mobile Maturity Benchmarks Report represent survey responses from nearly 500 marketing and technical leaders and senior executives. Respondents shared which mobile tactics are used in their organization, who is responsible for mobile innovation and decision-making, how mobile results are measured, and hurdles/drivers for future mobile development.

    The one-hour webinar will analyze these results, enabling you to measure your organization relative to others within your industry. Register now to hear:

    •Forrester Research, Inc., analyst Ted Schadler’s own research on Mobile Maturity
    •Notable differentiators between veteran and beginner mobile adopters
    •Trends among the top performers of the survey
    •How different departments and industries view mobile
    •Steps you can take to evolve your app on the Mobile Maturity spectrum.
  • Urban Airship Product Webinar Urban Airship Product Webinar Paul Biggs Recorded: Mar 13 2014 57 mins
    Urban Airship is excited to unveil the next generation of our Mobile Relationship Management platform. The new suite of tools helps brands transform the experience they deliver to their mobile customers. Join us for a webcast to learn about real-time marketing automaton, iBeacon targeting, dynamic audience segmentation, and more — allowing for more relevant, contextual messaging than ever before.

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