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Axonn Media

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  • How to take a data-driven approach to content marketing
    How to take a data-driven approach to content marketing
    Stefan Zechner (Western Union) and Billy Maddocks and Tania Varga (Axonn Media) Recorded: Sep 30 2015 48 mins
    Stefan Zechner of Western Union and Billy Maddocks of Axonn Media discuss how they take a data-driven approach to achieve content marketing success.
  • Make content marketing simple: Bumper Edition
    Make content marketing simple: Bumper Edition
    Chaired by Karen Webber, Marketing Director at Axonn Media Recorded: Aug 27 2015 235 mins
    Axonn Media presents a host of content marketing experts to help simplify your content marketing in this bumper webinar.

    11:00 Simplifying content marketing strategy - Adrienne Burns, Director of Strategy

    11:40 A simple way to train others to create content that gets results - Peter Yates, Director of Client Relations

    12:15 Making thought leadership stand out from the crowd - Clare Humblestone, Teaching and Learning Coordinator

    12:40 How to make video content that gets watched and shared - Jennifer Morris, Senior Video Producer

    13:05 Your content is boring, and here's what to do about it - Charlotte Crowley, Marketing Assistant

    13:30 A guide to putting data into context - Billy Maddocks, Director of Data Insights

    14:05 Panel discussion about gender in marketing - chaired by Karen Webber, Marketing Director
    Confirmed panellists:
    Stacey MacNaught, Search Director at Tecmark
    Kelvin Newman, Chief Cat Herder at Brighton SEO
    Alan Boyce, MD of Axonn Media
  • You and your agency: how to live happily ever after
    You and your agency: how to live happily ever after
    Moderated by Karen Webber, Axonn Media Marketing Director Recorded: Apr 21 2015 45 mins
    As a marketer, do you know how to get the most out of your agency? Hear what our expert panel thinks makes for a productive relationship.
  • How to harness the power of visual content marketing
    How to harness the power of visual content marketing
    Karen Webber, Axonn Media Marketing Director Recorded: Jan 21 2015 42 mins
    Visuals are critical to content marketing success. Besides, a picture is worth 1,000 words, right? Then how about a gif, or a video, or a movie? OK, so Lego's budget might be slightly bigger than yours, but there are lots of free tools available to every marketer who is willing to add some creative thought to the process. I'll share my top tips and tools with you in this presentation.
  • Content Marketing in the UK: 2015 Benchmarks, Budgets and Trends
    Content Marketing in the UK: 2015 Benchmarks, Budgets and Trends
    Joe Pulizzi, CMI, and Fergus Parker, Axonn Media Recorded: Dec 11 2014 59 mins
    Join content marketing godfather Joe Pulizzi and Fergus Parker from Axonn Media when they discuss the results of the latest CMI research into the state of the UK content marketing industry.

    Find out what other marketers are doing, where they are spending their budgets and how they are achieving results.

    Joe and Fergus will also share their predictions for what will happen in the industry in 2015 and how marketers in UK and the rest of Europe can prepare.
  • Beyond content: Technology you need for effective content marketing
    Beyond content: Technology you need for effective content marketing
    Janaka Abeywardhana and Billy Maddocks from Axonn Media Recorded: Nov 21 2014 33 mins
    Technology is becoming an increasingly important tool in the marketer's kit, but it is a complex ecosystem to navigate and sometimes an area that marketers don't feel as comfortable operating in.

    In this webinar, you'll get a better understanding of what is possible with marketing technology, learn how you should go about considering various tech solutions and how to structure your team in order to make the most of the potential of marketing technology.
  • Marketing by the numbers: a data-driven argument for compelling content
    Marketing by the numbers: a data-driven argument for compelling content
    Alan Boyce, Axonn Media MD Recorded: Oct 29 2014 27 mins
    Using research conducted by Axonn Media, managing director Alan Boyce will examine the evidence for claims made about content marketing’s effectiveness – and draw conclusions about the future needs of content strategy and content creation.
  • How to be an effective content marketer
    How to be an effective content marketer
    Karen Webber, Axonn Media Marketing Director Recorded: Oct 14 2014 40 mins
    What sets the effective content marketers apart from the rest? What tools do they use? How do they think? Find out in this webinar by Karen Webber from content marketing agency Axonn Media.
  • Think Local, Act Global: How To Implement A 
Multilingual Content Strategy
    Think Local, Act Global: How To Implement A 
Multilingual Content Strategy
    Frank Hartkopf, Head of European Content at Axonn Media Recorded: Sep 26 2014 32 mins
    While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised. In this webinar, you will learn about the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
  • Navigating the Marketing Technology Landscape
    Navigating the Marketing Technology Landscape
    Peter Yates, Director of Account Management at Axonn Media Recorded: Sep 11 2014 42 mins
    By 2017, CMOs will be spending more on technology than CIOs, so marketers need to learn how to navigate the marketing technology landscape.

    Learn more about this big marketing trend in this webinar presented by Peter Yates, Director of Account Management at Axonn Media.

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