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Global Telecoms Business

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  • Using Big Data to improve your customer relationships - Lavastorm Analytics
    Using Big Data to improve your customer relationships - Lavastorm Analytics
    Mark Marinelli VP Product Management, Justin Van der Lande Senior Analyst at Analysys Mason Recorded: Nov 14 2013 61 mins
    Join Analysys Mason and Lavastorm Analytics as they discuss the importance of big data in improving the customer experience and growing new revenue streams. Big data is playing a pivotal role as service providers initiate new services and design new customer-facing processes because big data provides the power to understand the service provider-customer relationship in greater detail than ever before. Customer surveys, detailed usage data, social media are just some of the data sources that can shed new light on how well you are serving your customers and how best you can serve them in the future. In this webinar we will review several case studies showing how communications service providers are leveraging big data to improve marketing, sales, fraud management, and financial processes that result in a stronger customer relationship. We will also provide advice on how you can manage the data quality and data access, and other issues surrounding big data to ensure you receive a strong ROI from your big data initiatives.

    In this webinar, you will learn:
    •Why now is the time to use big data analytics to improve the appeal of new services
    •Where big data is being used successfully by communications service providers to improve customer relationships
    •Case study on how Big Data analytics has helped a Tier 1 operator improve NPS
    •How an agile exploration and discovery approach can improve your success in applying big data to solve customer-facing business challenges
    •Why big data is critical to provide insight to ensure operators counter declining revenue with new revenue streams
    •How you can prevent quality differences between dissimilar data sources from blocking your analytic progress

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