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Act-On OLD

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  • Spice Up Your Marketing Content: The Perfect Recipe
    Spice Up Your Marketing Content: The Perfect Recipe
    Janelle Johnson, Director of Demand Gen, Act-On & Linda West, Manager of Demand Gen, Act-On Recorded: Feb 13 2014 44 mins
    Blogs, whitepapers, and social content are now a staple in the marketing diet. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So what’s the secret sauce? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Janelle Johnson, Director of Demand Gen, and Linda West, Manager of Demand Gen to learn the recipe modern marketers use to hit the content sweet spot.

    This session will cover:
    · Identifying the right buyer persona characteristics to influence content topics
    · Pinpointing corporate and product values that need to be communicated
    · Finding the sweet spot: overlap between persona characteristics and product values
    · Developing tone and keeping it consistent
  • Brand & Expand Your Business: An Integrated Marketing Budget
    Brand & Expand Your Business: An Integrated Marketing Budget
    Janelle Johnson, Director, Demand Gen and Paige Musto, Director of Communications, Act-On Software Recorded: Jan 23 2014 48 mins
    Knowing your buyers’ behavior and the actions they take with your website and content is paramount to building an integrated marketing strategy. Failing to connect the dots on behavior between core channels will put your business at a loss. In this session the speakers will discuss how the new buyers’ journey requires a new engagement model, and will share the types of content and campaigns to implement to better brand and expand your business. Attendees will leave the session with an understanding of how to roll out an integrated marketing campaign that leverages offers/messages consistently across multiple channels.

    Key Takeaways:
    · How to create an integrated marketing blueprint that aligns marketing efforts across email, web, mobile and social.
    · How to nurture leads generated across multiple channels for each stage of the buying cycle.
    · Metrics for measuring campaign performance across multiple channels, and much more…
  • Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
    Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step
    Jeffrey Linton, Senior Manager, Customer & Field Marketing and Leo Merle, Marketing Programs Manager, Act-On Software Recorded: Nov 7 2013 48 mins
    Learn how to lead in the dance between you and your customer and orchestrate success!

    During this session you will learn the basic steps of:
    · Lead nurturing
    · Content marketing
    · Lead scoring
    · Getting started today
  • 2 Minutes on BrightTALK: Email marketing and security
    2 Minutes on BrightTALK: Email marketing and security
    Atri Chatterjee, CMO, Act-On Software Recorded: Oct 8 2013 3 mins
    "The bad buys use email and the good guys use email." Join Atri Chatterjee, CMO of Act-On Software as he discusses how marketers can responsibly use email to reach their prospect customers.
  • Blurred Lines: Where does marketing end and sales begin?
    Blurred Lines: Where does marketing end and sales begin?
    Atri Chatterjee, Chief Marketing Officer, Act-On Software Recorded: Sep 26 2013 49 mins
    We’ve come a long way from the Wild Wild West of sales and marketing efforts, where we were shooting blind and straight from the hip. It used to be that customer intelligence and behavior insights were slim pickings. Sales and marketing teams worked largely independently of each other – marketing established the brand messaging, while sales focused on prospecting and closing deals.

    The Wild Wild West has now become the Online Globe – disruptive technology advancements have revolutionized the way buyers make purchasing decisions and have drastically shifted how companies engage with buyers. A disjointed approach to sales and marketing doesn't cut it anymore.

    Discover how you can integrate your marketing and sales systems for better engagement with your buyers and improve lead conversion. Act-On’s Chief Marketing Officer, Atri Chatterjee, will discuss how you can leverage customer intelligence and insights to build a consistent and compelling marketing program that closely ties into your sales objectives to not only turn more prospects into customers, but also help you better engage with customers to increase their loyalty and commitment to your products or services.
  • Ten New Rules for SEO Success Today
    Ten New Rules for SEO Success Today
    Martin Laetsch, Director of Online Marketing, Act-On Software Recorded: Jul 11 2013 46 mins
    Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors to their site, and most importantly – improve conversion rates. The rules change constantly; this webcast will bring you up to date on best practices for SEO in today's rapidly evolving world.

    Join Martin Laetsch, Director of Online Marketing at Act-On Software, Inc, as he shares the top ten tips for SEO now. Martin’s background includes running worldwide search for Intel, and serving as director of search strategy for Covario as it became the #1 search marketing analytics company for Fortune 500 clients. Martin will cover emerging best practices to optimize your site and content including:

    · Content and keywords
    · Links
    · URLs
    · Navigation
    · Sitemaps, microdata and much, much more

    About the presenter:
    Martin Laetsch is the Director of Online Marketing at Act-Software. Act-On Software is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs.

    Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.
  • 2 Minutes on BrightTALK: Lead Nurturing with Content Marketing
    2 Minutes on BrightTALK: Lead Nurturing with Content Marketing
    Atri Chatterjee, CMO, Act-On Software Recorded: Jun 25 2013 2 mins
    How do you engage a person through the buying process?" Join Atri Chatterjee of Act-On Software as he discusses the value of nurturing prospect with content marketing, so that when it comes time to discuss a transation you have earned that buyer's trust.
  • Lead Scoring Fundamentals
    Lead Scoring Fundamentals
    Jeff Linton of Act-On Software; Stacy Gentile of Invigra Recorded: Jun 6 2013 47 mins
    How proper lead scoring strategies prioritize your sales efforts

    Lead Scoring is a under-used tool in the sales process. Only 18% of companies have marketing automation tools in place and even fewer are doing content marketing. Learn how the combination of marketing automation and content can generate Lead Scores that prioritize your sales efforts.
  • Bringing It All Together: Integrating Your Marketing Efforts
    Bringing It All Together: Integrating Your Marketing Efforts
    Janelle Johnson, Director, Demand Gen; Paige Musto, Sr. Manager, Public Relations & Social Media, Act-On Software Recorded: May 9 2013 45 mins
    Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of the way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. Attend this Act-On session and learn how to identify key areas where sales and marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels. Then, learn about some of the most fundamental steps to align your social and content strategies to tell the right story to potential buyers.

    Act-On will discuss:
    · Creating a continuous, consistent program to align social media and content marketing disciplines over time
    · Buyer touch points and lead nurturing throughout different stages of each strategy
    · Metrics for measuring contribution of social media to marketing performance, and much more
  • 2 Minutes on BrightTALK: Marketing Automation for Enterprise and SMB
    2 Minutes on BrightTALK: Marketing Automation for Enterprise and SMB
    Atri Chatterjee, CMO, Act-On Software Recorded: May 6 2013 3 mins
    The challenges for enterprise and SMB marketing automation are quite different. Join Atri Chatterjee, CMO at Act-On Software as he discusses how organizations of all sizes are using the same tools for quick success.

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