Department-level conversion analytics, operations and staffing support, and a real-time location-based connection to stores’ mobile apps are just a few of the powerful applications available through Interior Location Analytics. Retailers are aggressively pursuing these technologies: some are evaluating vendors and technologies, and others are testing solutions in their stores. Several retailers have already implemented indoor location systems for actionable intelligence and solutions needed to substantially improve performance, power better and faster marketing, merchandising and store operations processes, and enhance the Omnichanel experience.
Retailers measure some things exceptionally well: revenue, same store sales, and profit. Until now, what shoppers did inside the store was practically a mystery, new Indoor Location technologies are changing the Retail world.
This free webinar will cover the basics of indoor location:
•How retail traffic analytics work
•How retailers benefit from precise shopper traffic insights – real examples
•How traffic data is operationalized to drive revenue
•How to choose between the many indoor positioning methods available