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451 Research

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  • Account-Based Marketing: A Constellation of Multivendor Offerings Account-Based Marketing: A Constellation of Multivendor Offerings Keith Dawson Recorded: Feb 23 2017 45 mins
    Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
  • Real World IoT – Practical Advice from the Front Lines of IoT Implementation Real World IoT – Practical Advice from the Front Lines of IoT Implementation Christian Renaud Recorded: Feb 22 2017 32 mins
    Christian Renaud, Research Director, Internet of Things, discusses the vertical and horizontal approaches to the Internet of Things, the state of IoT deployments, 2016 IoT M&A, and a preview of what to expect at the upcoming Real World IoT event, 5-6 April at the Landmark London.
  • Security Myths Debunked: Running Your Business In the Cloud Security Myths Debunked: Running Your Business In the Cloud Adrian Sanabria, Senior Analyst, Information Security at 451 Research & Aaron Newman, CEO & Founder at CloudCheckr Recorded: Feb 21 2017 57 mins
    Organizational efficiency and convenience were the initial appeal of the cloud: add servers when you need them, get rid of them when you don't. Offering businesses the ability to automatically scale with workload and application needs, the cloud offers endless potential to grow at scale. As cloud technology continues to evolve and diversify—from public to private, hybrid to multi-cloud—the use cases and potential benefits have also expanded. And, unlike traditional IT, cloud performance and capacity drivers also tend to improve infrastructure security. During this webinar, we'll explore:

    *Using cloud security as a competitive advantage for your business
    *How focus on performance, agility, and efficiency in cloud mutually benefits security
    *The changes in thinking and design necessary to unlock the cloud’s potential for improving security
    *Practical strategies for automation, monitoring, mitigation and incident response

    Join 451 Research and CloudCheckr for an exclusive webinar to discuss trends, challenges, and opportunities for organizations looking to leverage the true potential of the cloud.

    About CloudCheckr:
    CloudCheckr is a unified cost and security automation platform that gives you visibility, insight, and automation for your AWS environment. CloudCheckr delivers a suite of products for cloud operations, security and finance teams for Cost Management, Security and Compliance, Utilization and Inventory.
  • 2017 Tech M&A Outlook 2017 Tech M&A Outlook Brenon Daly, Research Director - M&A Recorded: Feb 7 2017 61 mins
    With tech acquirers having spent a record $1 trillion over the past two year, what’s the outlook for M&A activity in 2017? Where will buyers be looking and what do they expect to have to spend? Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.

    Join Brenon Daly, 451 Research’s Director of Financials, for a look at where the tech M&A market is headed after its recent record run.
  • Harness the Power of Sales Engagement Harness the Power of Sales Engagement Sheryl Kingstone - Research Director at 451 Research and Meera Mehta - Senior Director, Product Marketing at Clearslide Recorded: Jan 31 2017 51 mins
    Many companies have primarily invested in systems of record such as SFA, CRM and ERP to manage internal processes and transactions and gain operational efficiencies. Complementary Sales Engagement technologies are emerging that disrupt and/ or augment the “buying” process to provide insight, guidance and interactions to ensure the right message is used for the right prospect, across formats and channels. This webinar will provide an overview on how to utilize Systems of Engagement to improve win rates, including:

    · The differences between systems of record vs systems of engagement
    · Best practices to move beyond activity tracking to measure actual buying signals
    · How to use intelligent automation to improve data relevancy contained in CRM or SFA

    Let’s kick off 2017 by learning how to not only improve sales efficiency but also sales effectiveness.
  • New DevOps Trends With Microservices New DevOps Trends With Microservices Donnie Berkholz, Research Director at 451 Research; Sinclair Schuller, CEO, Apprenda Recorded: Jan 27 2017 54 mins
    Join Donnie Berkholz, Research Director for 451 Research, and Sinclair Schuller, CEO of Apprenda, for a presentation on the trends in software development lifecycle at a time when containers are leading to Cambrian explosion of application development. Berkholz will present research from 451 on how organizations are currently using containers and container management. Schuller joins the discussion to add insights from working with many Fortune 500 through their transformation to using containers for rapid delivery and efficient management of applications.


    To Be Discussed:

    • Are organizations running docker containers in production?
    • How has software development lifecycle changed with advent of
    microservices and containers?
    • Where are your peers concentrating their microservices efforts?
    • How container platforms change development lifecycle?
  • 2017 Trends in Software 2017 Trends in Software Nick Patience, Founder and Research Vice President - Software Recorded: Jan 26 2017 41 mins
    Digital transformation is real, and it's happening, although there is still a very long way to go. We believe it is an inescapable truth that every business is becoming a digital business, controlled by software, which is the manifestation of these digital transformations. Businesses must react, driven by the imperatives of improving intelligence, agility and their customer-centricity, with the ultimate goal of survival in a digital world.

    Join Nick Patience, Founder and Research Vice President for Software, as he dives into the three business imperatives behind digital transformation and what specifically will be transformed in 2017.
  • Are Hybrid Clouds in tune with future business growth? Are Hybrid Clouds in tune with future business growth? Agatha Poon 451 Research, TJ Akhtar Tata Communications Recorded: Jan 25 2017 54 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?
  • 2017 Trends in Cloud 2017 Trends in Cloud William Fellows, Founder and Research Vice President - Cloud and Melanie Posey, Research Vice President for VotE- Cloud Recorded: Jan 24 2017 60 mins
    Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.

    Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
  • Are Hybrid Clouds in Tune with Future Business Growth? Are Hybrid Clouds in Tune with Future Business Growth? Agatha Poon 451 Research, Rajesh Awasthi Tata Communications Recorded: Jan 24 2017 61 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?

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