Answering toughest marketing questions using analytics is on top of mind for every marketing leader. Despite years of investment in slew of applications - ranging from online advertising, to web technology, to marketing automation and CRM - most B2B and B2C marketing organization still struggle to answer key questions such as
-What’s the value of various marketing touches, programs, and channels?
-How did their marketing campaigns perform and what influence they had on the opportunities, pipeline, and revenue?
-Which interactions resulted in a sale?
-What events occurred and in what order, which touches and when they took place?
Answering these questions hold the key to successful marketing but organizations still fly blind in turning data into actionable insights.
With Informatica Marketing Data Lake, data-driven marketers can maximize the return on marketing investments. By combining data ingestion, data quality, governance and master data management, Informatica Marketing Data Lake enables marketing teams to understand granular insights about campaigns and other marketing activities that help increase sales effectiveness, customer loyalty and deliver higher return-on-investment.
In this webinar you will learn from experts and get an in-depth demo showing:
-How to integrate data from your marketing applications into your data lake
-How to ensure the data in your marketing data lake is clean
-Create an enriched and trusted profile of prospects, customers, and accounts along with the relationships
-Deliver quality data to marketing analytic initiatives
Register today for this deep dive and demo.