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Platfora

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  • Breaking BI Barriers: Behavioral Analytics in the Age of Big Data
    Breaking BI Barriers: Behavioral Analytics in the Age of Big Data
    Mark Frigon, Director of Product Management, Platfora Recorded: Jul 13 2016 47 mins
    Organizations struggle to develop a truly integrative, 360 degree view of their customers across online and offline touchpoints. But traditional data warehousing and BI approaches cannot keep pace with the size and complexity of data and these tools seldom offer appropriate ways to quickly visualize behavioral data. Furthermore, they cannot provide the necessary granular-level access to individual customer sessions or devices for marketing, personalization, and remediation.

    In this session, learn:
    • What distinguishes behavioral analytics from traditional approaches
    • How big data technologies can enable organizations to derive maximum insights
    • How behavioral analytics on big data can deliver a 360 view of the customer at an unprecedented scale
  • Talk Big Data To Me: Fast Insights for the Business User
    Talk Big Data To Me: Fast Insights for the Business User
    Aaron Klansek Recorded: Jun 15 2016 60 mins
    The marriage between Hadoop and Spark unleashes new big data capabilities for data-driven companies. Learn how these organizations can now find and visualize big data insights at ease and speed with Hadoop, Spark, and Platfora. Built natively on Hadoop and Spark, Platfora’s underlying technology helps it fit in just about anywhere—including your existing analytics ecosystem, hardware and BI tools.

    Join this live webinar to learn how Platfora big data discovery enables you to:
    • Quickly and easily prepare raw data using Apache Spark (without IT support)
    • Find patterns and derive insights at drag-and-drop speed
    • Work seamlessly with the BI or visualization tool of your preference
  • How Kelly Blue Book Increased User Engagement Over 100%
    How Kelly Blue Book Increased User Engagement Over 100%
    Karen Simmons from Kelley Blue Book, Rob Rosen of Platfora, and Mike Moreno at Cloudera Recorded: May 5 2016 55 mins
    Today’s incessant need to unlock faster, deeper, and better big data insights has driven companies like Cox Automotive to develop a really effective enterprise data strategy. Join this webinar to learn how Kelley Blue Book (KBB), a subsidiary of Cox Automotive, has used Platfora with Cloudera Enterprise to:

    • Experience a 37% increase in ad spend efficiency
    • Drive an incremental 1 billion impressions from its target segment by overlaying relevant content with consumer interest
    • Observe a 24% lift in website engagement for branded paid search traffic
    • Realize an increase of over 100% in site user engagement for its targeted audience
  • Big data’s big advantage for financial institutions
    Big data’s big advantage for financial institutions
    Mark Melton, Sales Engineer, Platfora Recorded: Apr 28 2016 53 mins
    For global financial institutions, it’s nearly impossible to keep up with market changes, regulatory changes, security concerns, and technology advancements. But the right big data discovery solution lets you quickly extract insights—and enables everyone across your organization to dig deep into your big data to stay ahead of market and compliance requirements. What’s more, you can view the insights directly in Platfora or export your findings into any BI tool you prefer.

    Join this webinar to see how Big Data Discovery helps detect and monitor these top challenges:
    • Anti-money laundering
    • Financial liquidity monitoring
    • Sector equity within retail wealth management
  • 5 Ways to Drive Bottom-line Impact with Behavioral Analytics
    5 Ways to Drive Bottom-line Impact with Behavioral Analytics
    Eric Kavanagh, CEO of the Bloor Group, Phil Bowermaster, Analyst at Speculist Media, and Peter Schlampp, Platfora Recorded: Apr 7 2016 49 mins
    Behavioral analytics with big data discovery enables businesses to know their customers on a deeper level. Through a combination of advanced segmentation and event series processing capabilitiesy, Big Data Discovery can enable your business to discover hidden relationships and opportunities buried within customer behavioral data. Join this roundtable discussion with the Bloor Group, Speculist Media and Platfora to learn more.
  • Modern BI with Platfora Big Data Discovery
    Modern BI with Platfora Big Data Discovery
    Denise Hemke, Director of Product Management, Platfora Recorded: Mar 22 2016 46 mins
    Companies have realized significant business outcomes using Modern BI technology. From achieving a 37% increase in adspend efficiency to avoiding a $1 million dollar advertising expense. Platfora’s Big Data Discovery has helped companies become truly data driven. Come see how Platfora makes finding — and visualizing — big data insights across your organization easier than ever.

    Join us and see how Platfora’s big data discovery enables you to:
    • Quickly and easily prepare raw data without IT support
    • Find patterns and derive insights at drag-and-drop speed
    • Work seamlessly with the BI or visualization tool of your preference
  • Webinar: Diagnosing Opportunity in Healthcare’s Big Data
    Webinar: Diagnosing Opportunity in Healthcare’s Big Data
    Paul Peters, Sales Engineer, Platfora Recorded: Feb 18 2016 52 mins
    Find out how a major healthcare payer used Platfora’s Big Data Discovery to answer a business-critical $614 million question: What is the effect on medical claim costs of adherence to medication for our members under the age of 65 with Cardiac Problems?

    Join us for this webinar and see how the right big data discover environment:
    •Solves payment and fraud concerns
    •Easily identifies identify high cost and non-compliant providers
    •Enables your organization to create rich, interactive visualizations
  • Jump Over the Data Preparation Hurdle with Platfora + Spark
    Jump Over the Data Preparation Hurdle with Platfora + Spark
    Josh Och, Principal Product Manager, Platfora Recorded: Jan 28 2016 50 mins
    Data scientists don’t scale. In using them to do manual data preparation, you’re missing a huge opportunity to extract the most value from your intellectual assets.
    The good news? By automating and accelerating much of this raw data crunching and ETL work, you enable non-data scientists to do data preparation rapidly and simply—and ask their own questions and find their own answers. What’s more, in this new Big Data Discovery environment, answers come in minutes, not months. Data scientists are able to focus on Spark-driven advanced analytics that yield game-changing answers.

    See how Platfora’s Big Data Discovery platform:
    • Enables your organization to be truly data-driven
    • Empowers self-service analytics at the speed of thought
    • Helps your data scientists to unearth big insights that impact the bottom line
  • 5 Hot Trends in Big Data Discovery for 2016
    5 Hot Trends in Big Data Discovery for 2016
    Tony Baer, Principal Analyst at Ovum and Ben Werther, Founder and Executive Chief of Platfora Recorded: Jan 19 2016 59 mins
    2016 is going to be a big year for big data discovery. Companies of all kinds are quickly realizing the game-changing business and bottom-line benefits that come from being able to understand your data.

    During this webinar, Tony Baer, Principal Analyst at Ovum and Ben Werther, Founder and Executive Chief of Platfora will discuss 5 top trends in big data discovery for 2016.
  • Uncover Operational Efficiencies with Big Data Discovery
    Uncover Operational Efficiencies with Big Data Discovery
    Denise Hemke, Director of Product Management, Platfora Recorded: Dec 17 2015 47 mins
    Discover how easy it is to solve crucial business problems and get actionable insights from raw data with Big Data Discovery. By automating automating and accelerating much of the data crunching and ETL work, Big Data discovery enables both data scientists and business analysts to do data preparation rapidly and simply–and ask their own questions and find their own answers. What’s more, answers come in minutes, not months.

    See how to set up a Big Data Discovery environment that:
    •Enables your organization to be truly data-driven
    •Empowers self-service analytics at the speed of thought
    •Frees up your data scientists to unearth big insights that impact the bottom line

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