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  • The Trifecta of Sales Enablement: A Winning Combination
    The Trifecta of Sales Enablement: A Winning Combination
    Kim Carlson, Bloomfire Ambassador and Ivana Taylor, Publisher of DIYMarketers.com Recorded: Mar 19 2014 46 mins
    We all know the criticalness of effective sales enablement to every organization: better quality leads, quicker sales cycles, increased revenue growth, and customer loyalty.

    However, sales enablement reaches much farther than just your sales team.

    In this webinar you will be learning about the larger scope of sales enablement and how it encompasses three different pillars of engagement:
    - Marketing facilitates the buying process by enabling prospects to self-serve information about the product or service that will move them along in the buying cycle.
    - Enabling your sales team with information and content that prospects actually want, and doing so as quickly as possible will lead to more and quicker sales.
    - Providing customers with a self-serve community once the buying process is over can increase customer retention, lower churn, and help build strong brand loyalty.

    Join in this webinar with Bloomfire and learn how to effectively implement each pillar of sales enablement in your organization.

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