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Social Media Club

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  • Social Media Club Book Club Webinar February 2014
    Social Media Club Book Club Webinar February 2014
    Host: Kat Mandelstein Author: Ian Greenleigh Recorded: Feb 11 2014 49 mins
    Join us for the first Social Media Book Club Webinar of 2014 with Ian Greenleigh, author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional).

    Ian is Director of Marketing at Olapic. He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, U.S. News & World Report, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at daretocomment.com.
  • Why Gamify? What Gamification Can Do for Your Business
    Why Gamify? What Gamification Can Do for Your Business
    An Coppens, Gamification Nation, Kat Mandelstein, PWC, Ben Bressington, Tigga Studios, Tyler Altrup, Badgeville Recorded: Feb 6 2014 59 mins
    There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.

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