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AdRoll

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  • B2B Retargeting Best Practices: Accelerating Your Sales Funnel
    B2B Retargeting Best Practices: Accelerating Your Sales Funnel
    Lauren Vaccarello - VP Marketing at AdRoll and Alyson Paine - Online Marketing Manager at Salesforce Recorded: Feb 13 2014 57 mins
    B2B and technology companies are adopting retargeting strategies at a breakneck pace. Hear from Lauren Vaccarello, author of Complete B2B Online Marketing, and Alyson Paine, Online Marketing Manager at Salesforce, on how they use cutting edge advertising techniques to maximize their customer acquisition, nurture, and retention programs. Discussion topics include:

    - Segmenting strategies (awareness vs. consideration vs. intent vs. decision)
    - Tailoring ad creative to the buying stage
    - Evaluating all channels (Web, Facebook, Twitter, Internal)
    - Leveraging retargeting experts for increased ROI
    - Measuring success: conversion tracking and attribution models

    Register now and learn how retargeting can help your marketing efforts thrive in 2014!

    Hosted by moderator Ben Earle- Vertical Lead, Technology
  • Facebook Exchange: Driving ROI On This New Channel
    Facebook Exchange: Driving ROI On This New Channel
    Lauren Vaccarello, VP Marketing, AdRoll Recorded: Oct 10 2013 38 mins
    While Facebook has always been the king of social media, its recent opening of Facebook Exchange (FBX) has made waves throughout the display industry. FBX has quickly changed brand strategies and challenged Google and other inventory sources with its massive quantity of ad space. As an alpha partner in Facebook Exchange, AdRoll has run thousands of campaigns across a range of advertiser verticals. We’ll share general advertiser campaign trends and best practices for generating big ROI. Then we'll highlight strategies for integrating FBX into your overall media mix.

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