Making the connection between “Cause and Effect” is difficult enough but when technology executives need to explain their strategy to a non-technical audience, all too often the key message is lost in technical jargon.
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When technology is embraced by business leaders, it’s because of the perceived business benefit the technology could bring to the organization. What is frequently not discussed, or even thought about at this level, are the security implications associated with technology. The challenge for the senior technology executives is to be able to associate technology with risk, and risk with business disruption, without resorting to a Fear, Uncertainty and Doubt strategy.
This session will focus on how senior technology executives can better relate to a non-technical audience, using tangible and quantifiable examples, to both inform and persuade of the need of making security an essential component of any business plan.