Marketers are being bombarded with a tremendous amount of data about their customers, which often seems like noise. To deliver highly relevant campaigns that convert, marketers have to not only hear everything, but act on what they learn. To be most successful, marketers must be able to extract individual conversations and engage each person in real-time, creating a consistent digital experience across email, mobile and the web.
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In this session, Bryan Brown, director of product strategy at Silverpop, will highlight the benefits marketers can achieve by collecting and incorporating buyer behaviors into their multichannel campaigns. And he will share the thinking behind Silverpop’s new Universal Behaviors functionality, which allows for dynamic buyer behaviors to be immediately transformed into highly personalized actions—removing any remaining barriers to the vision of delivering true one-to-one communications to limitless numbers of customers.