You know that big data can help you radically target your B2B marketing and sales efforts, but where do you start? And what should you know before you begin? Join Matt Heinz, Heinz Marketing and Amanda Kahlow, 6Sense, for a conversation on how big data + predictive analytics can give you a layer of predictive intelligence essential to growing your B2B business.
During the interactive webinar, you'll come away with insights to help you create a data-driven organization including:
- The fundamentals of big data as it pertains to predictive intelligence. Which types of data (external vs. internal; attribute vs. behavioral) will uncover coveted business-growing insights?
- The potential of big data and predictive analytics. What kind of results—conversions, time-to-close, revenues—can you expect to see? What have early adopter companies, like Cisco, seen?
- Differences among predictive analytics solutions. How do you choose the right solution for your company's specific objectives?
- How to integrate predictive analytics into your CRM and marketing automation systems. (How easy is it, really?)