Once upon a time, managing the content used to support b-to-b salespeople was purely a marketing function, and Sales Enablement practitioners were asked to do little more than house materials in an accessible location for reps to find.
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Today, high-performing sales organizations have to act far more holistically, leaning into the best practices of Sales Asset Management as defined by SiriusDecisions:
-Understanding the heavy impact of sales-centric content on winning deals
-Delivering activity-based-enablement environments where the content finds the rep
-Anticipating what “good, better, best” look like in a world-class SAM deployment
-Leading the way regarding SAM vendor selection, deployment, and ROI analysis
Join ClearSlide and SiriusDecisions’ Research Director, Peter Ostrow, in this informative webinar.