Doug Camplejohn, CEO, FliptopRecorded: Apr 9 20142 mins
Lead score content downloads or views is only one part of the puzzle. Join us as Doug Camplejohn of Fliptop discusses how taking a closer look at your best customers can better inform your lead scoring strategies.
Patricia Travaline, VP of Marketing, SkywordRecorded: Apr 8 20142 mins
Everyone loves a good story. Join Patricia Travaline of Skyword as she discusses the ability of good storytelling in content to motivate a response from prospects that will drive them further down the sales funnel.