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Content, Communities, Customer Engagement

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  • 10 Tips to Improve Your SEO with a Web CMS 10 Tips to Improve Your SEO with a Web CMS Bruce Clay Recorded: Aug 24 2016 61 mins
    When publishing content to your website, it’s important to have SEO in mind. Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).

    In this webinar, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO. From URL structure to 301 redirects to XML sitemaps, you’ll learn how you can put your CMS to work for your SEO.

    For more info, visit: http://www.dnnsoftware.com/products/evoq-content/seo-optimization
  • How to Do a Performance Audit of Your .NET Website How to Do a Performance Audit of Your .NET Website Bruce Chapman, Director of Cloud and Web Operations at DNN Recorded: Aug 11 2016 62 mins
    The hardest part about website performance optimization is identifying the root cause. As Director of Cloud and Web Operations at DNN, Bruce Chapman is an expert in website performance audits. Drawing from his experience with real-world websites, Bruce shows you how to perform a comprehensive performance audit of your .NET website. You’ll learn how to uncover the causes of performance issues, and understand that improving performance is often straightforward once the root cause is identified.

    For more info, visit: http://www.dnnsoftware.com/
  • Improve Your Website by Removing These 30 Things Improve Your Website by Removing These 30 Things Andy Crestodina, Orbit Media Studios & Dennis Shiao, DNN Recorded: Jul 21 2016 63 mins
    Let’s face it: some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals. In this fast-paced webinar, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.

    At a rate of two minutes per item, they’ll explain why it hurts your website, and what to do instead. You’ll leave this webinar with 5+ things you can remove, to improve your website right away.

    For more info, visit: http://www.dnnsoftware.com/
  • How Structured Content Can Increase the ROI of Your Website & Content Marketing How Structured Content Can Increase the ROI of Your Website & Content Marketing Colleen Jones, CEO of Content Science Recorded: Jun 16 2016 63 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.

    For more info, visit: http://www.dnnsoftware.com/
  • 30+ Lessons from 12 Leading Intranet Homepages 30+ Lessons from 12 Leading Intranet Homepages Elizabeth Marsh, Research Director, Digital Workplace Group Recorded: Jun 7 2016 60 mins
    What’s the difference between average and extraordinary intranet homepages?

    Elizabeth Marsh, Research Director at Digital Workplace Group, has worked with leading brands on their intranet strategy and design. In this webinar, Elizabeth will share the key trends and best practices from leading intranet homepages at Adidas, IKEA, Sprint, Mayo Clinic and Adobe.

    Elizabeth will share screenshots of these intranet homepages and tell you what makes them great. After attending this webinar, you’ll get ideas and inspiration to make your own intranet great.

    For more info, visit: http://www.dnnsoftware.com/
  • Achieve Intranet Success by Avoiding These Common Mistakes Achieve Intranet Success by Avoiding These Common Mistakes Sam Marshall, Director of ClearBox Consulting Recorded: Mar 17 2016 60 mins
    Sam Marshall has worked in intranet and digital workplace for 15+ years. He’s consulted on and benchmarked 60+ intranets. Along the way, he’s seen common mistakes that can doom an intranet project. More importantly, he’s learned how to avoid those mistakes to create intranet success.

    In this webinar, Sam details common intranet implementation mistakes. Learn from the mistakes of the past to create a better future. A better intranet.

    For more info, visit: http://www.dnnsoftware.com/products/evoq-intranet
  • Developing an Intranet Strategy Developing an Intranet Strategy Steve Bynghall Recorded: Feb 25 2016 62 mins
    Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.

    Your strategy is a plan about how to take action. Attend this webinar to start the process.

    Intranet expert Steve Bynghall will give you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, this webinar is for you.

    Selected topics Steve plans to cover:

     What is an intranet strategy and why do you need one?
     The importance of being objective: the discovery phase
     Research sources: data inputs, stakeholder analysis, other sources
     Formalizing the strategy and action plan
     Communicating and socializing the strategy

    For more info, visit: http://www.dnnsoftware.com/products/evoq-intranet
  • Avoid SEO Disaster on Website Redesign and Migrations Avoid SEO Disaster on Website Redesign and Migrations Danny Shepherd, Mike Tretinjak Recorded: Jan 26 2016 61 mins
    It’s all too common for websites to experience significant drops in traffic, leads and revenue after a site redesign or migration. The good news is, this can be prevented!

    If you’re planning on launching a new website or moving to a new CMS, it’s critical that you evaluate and address all potential risks. The SEO team at Titan SEO has implemented hundreds of site migrations and has seen it all.

    In this webinar, Titan SEO’s President, Danny Shepherd, and Vice President Mike Tretinjak will share website redesign and migration tips you may not have considered. You’ll also learn how to leverage your website migration to increase your organic rankings and traffic.

    You’ll leave the webinar with the confidence and knowledge you’ll need to execute a smooth website transition.

    For more info, visit: http://www.dnnsoftware.com/
  • Signs Your Web CMS is Not Cutting It! Signs Your Web CMS is Not Cutting It! Brought to you by DNNSoftware Recorded: Nov 17 2015 60 mins
    How’s your relationship with your Web CMS? Depending on whom you ask, you’re bound to get different answers. For instance:

     Marketing wants a break-up, because makes it's too difficult to update site content.
     IT wants some time apart, because developing custom modules is too hard.
     Finance is happy with everything as is.

    Are you finding it difficult to know whether your Web CMS is meeting business objectives? We’ve assembled a panel of hands-on practitioners to share their Web CMS experiences. Join us on November 17, 2015, to hear from this expert panel.

    Panelists:
    Lisa Hoover McGreevy, Editor, Fierce Content Management
    Sarah Hurley, Content Management Specialist at Care New England
    Barb Mosher Zinck, Marketing Technology Analyst and Founder, Digital Tech Diary
    Deb Lavoy, CEO, Narrative Builders
    Rich Schwerin, Digital Content Strategist, Digital Marketing, VMware

    For more info, visit: http://www.dnnsoftware.com/
  • How to Build and Grow a Thriving Community on Your Website How to Build and Grow a Thriving Community on Your Website Vincent Malanga, CIO, and Sara Latham, Communications Director, The COPD Foundation Recorded: Sep 17 2015 61 mins
    In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof.

    Register for this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing.

    You’ll leave this webinar with actionable ideas to increase user engagement on your own website. For more info, please visit: http://www.dnnsoftware.com/