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Street Fight

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  • Building the Local Marketing Tech Stack
    Building the Local Marketing Tech Stack
    Street Fight and Radius Recorded: Sep 27 2017 62 mins
    In today's competitive local marketplace, it is critical to invest in data and technology that will allow you to reach the right audiences and to enable sales teams with the right leads at the right time. Many enterprise brands have been slower to adopt digital marketing to support their local efforts than their small-business counterparts, but that’s changing fast. Street Fight surveys show most spend less than a third of their digital budget locally, but 40% expect that mix to increase. Learn how DexYP, iHeartRadio, American Express, and other leaders in local are growing faster than their competition with intelligent platforms for better lead prediction and qualification. Get answers to your local B2B tech stack questions, including:

    ●How are companies applying new technologies to support local marketing? What’s working most effectively?
    ●What are the must-have technologies for my marketing stack?
    ●How do I leverage our current technologies?
    ●What type of marketing data is necessary to drive my ABM strategy?

    Sponsored by Radius
  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • Real-Time Location-Based Marketing Strategies for the Holidays
    Real-Time Location-Based Marketing Strategies for the Holidays
    Dr. Phil Hendrix, Founder, immr and Manish Patel, CEO, Brandify Recorded: Nov 18 2015 58 mins
    Brandify and immr have identified twelve levers that drive marketing and customer engagement, including location, context, intent, personalization, response and more. This holiday season, don't get tripped up by shortcomings across these key conversion tools. This webinar will provide tactical tips for setting or updating your holiday retail marketing plan.
  • The Local Merchant Report 2015: Trends in Local Digital Marketing
    The Local Merchant Report 2015: Trends in Local Digital Marketing
    David Card, Research Director, Street Fight and Stephanie Miles, Senior Editor, Street Fight Recorded: Jun 30 2015 59 mins
    Social media, email marketing, local search, back-office solutions, mobile marketing and more are the focus of the third edition of The Local Merchant Report and topics for discussion in this webinar.

    The report offers an inside look at 500+ local businesses to understand which platforms they trust most, how they manage spend, where they struggle in local digital marketing, and much more.

    Join Street Fight's research director David Card and report author Stephanie Miles for a review of the findings and insights into the implications and opportunities for improving local marketing results.

  • After the Click: Solving Mobile's Attribution Problem
    After the Click: Solving Mobile's Attribution Problem
    Jay Weintraub from Grow.co and CJ Arseneau from Telmetrics Recorded: Mar 19 2015 55 mins
    The ubiquity of mobile has ushered in new opportunities for marketers, such as targeting mobile consumers geographically and offering tools to be used when they’re in-store. But perhaps the greatest potential is in mobile's revival of the value of a phone call, and the phone call's ability to attribute online to offline activity. As mobile offers consumers the opportunity to take immediate action by placing a call, marketers begin to connect campaigns to calls and, ultimately, purchases.

    In this “After the Click” webinar, Grow.co's Jay Weintraub and CJ Arseneau from Telmetrics will provide insights, case studies and strategies into creating digital campaigns that drive action, leveraging call analytics and attribution technologies in the path to purchase.
  • Using Contextual Location to Deliver Relevant Content Everywhere
    Using Contextual Location to Deliver Relevant Content Everywhere
    Aaron Strout, W2O Group and Mike Schneider, Skyhook Recorded: Sep 25 2014 53 mins
    All publishers want to increase the value of their ad inventory while advertisers are demanding increasingly higher conversion rates. Both need to keep consumers happy, and coming back for the best content and experiences. Is there a world where publishers, advertisers and consumers can win?

    This webinar will explore new mobile and contextual technology that makes that world a reality by unlocking the power of place. Schneidermike of Skyhook Wireless and Aaron Strout of WCG discuss how first-party mobile location data yields incredible insight into consumer behavior. It’s precisely that insight that will make advertising so relevant, it feels just like content.
  • How Local Data is Transforming the Purchase Funnel
    How Local Data is Transforming the Purchase Funnel
    Brett Leary, VP/Group Director of Mobile, DigitasLBI • David Shim, CEO, Placed • Steven Jacobs, Deputy Editor, Street Fight Recorded: May 1 2014 57 mins
    With nearly 9 billion devices connecting to the web today, the malls and main streets where consumers still spend 90% of their expendable income are on the verge of their own data revolution. A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses and technology companies can use to engage consumers more effectively and sell goods and services more efficiently.

    This webinar will take a look at the impact of big data on brick-and-mortar retail, how local data is transforming the consumer journey, and insights and strategies to reach an always-connected local consumer.

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