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Vision Critical Webinars

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  • How to engage your customers post-GDPR
    How to engage your customers post-GDPR Dominik Elmiger, Head of Marketing | Saad Ghauri, Director of Customer Enablement Recorded: Jun 14 2018 29 mins
    At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them.
    Our philosophy on GDPR is that it represents an opportunity, rather than a threat. We want to explore how the new regulations will affect brands and consumers, and how brands can continue to engage with their customers using a permission-based model post-GDPR.
  • Hug Your Haters
    Hug Your Haters Jay Baer and Tyler Douglas Recorded: May 21 2015 58 mins
    How to minimize the impact of angry customers and maximize the value of positive interactions.
  • How to Win Back Fickle Customers
    How to Win Back Fickle Customers Joel Warady, David Sevitt, and Nick Stein Recorded: May 7 2015 59 mins
    DID YOU KNOW THAT BIG CONSUMER PACKAGED GOODS COMPANIES HAVE LOST OVER $18 BILLION TO SMALL UPSTARTS?

    Research suggests that most large-scale consumer packaged goods companies underestimate the pace of change impacting their industry today. They’re behind the curve on digital marketing, they rely too heavily on conventional retailer relationships and they’re not engaging with today’s empowered consumers for the insight they need to remain relevant.

    Small aggressive upstarts are taking advantage of this new competitive reality. In 2014 alone, they grabbed $4 billion in sales from big CPG companies.

    Large CPG companies need to protect their market share and remain relevant to consumers today.

    GET AN INDUSTRY INSIDER’S PERSPECTIVE ON THE BATTLE FOR CONSUMER PACKAGE GOODS SUPREMACY

    Enjoy Life Foods, where Joel Warady served as CMO, was enjoying year-over-year growth of over 40 percent. He had created a snack food category that customers were hungry for, yet the big players in consumer goods had failed to address. Instead of fighting Enjoy Life Foods head-to-head, Mondelez International acquired the business and put Warady in charge of the $12 billion better-for-you snack food category.

    This webinar will explore:

    - The new threats facing the CPG Industry today
    - How consumer insight allows big players to be more nimble, develop new products and positioning, track trends and competitor behavior
    - What customer-centric really means to CPG companies.

    If there is one person who knows what it takes to keep the goliaths safe, it’s Joel Warady. Don’t miss this very special webinar.
  • Your Invisible Customers: Why Social Media Analytics Misses the Mark
    Your Invisible Customers: Why Social Media Analytics Misses the Mark Ed Sullivan, Alexandra Samuel Recorded: Apr 22 2015 56 mins
    Companies that steer their business or marketing strategy based on social media input face the very real risk of misreading their customers and their market.

    To be successful, you need to get up to speed on the approach that modern marketers are taking when it comes to data and insights. In this live webinar, we will explore how collecting and leveraging the right data will increase revenue and inform long-term strategies.

    AND HOW WILL WE SHOW YOU THIS? BY HELPING YOU UNDERSTAND:

    The data you need to look at
    The way you should be looking at it
    The insight you need to uncover

    Join Ed Sullivan, a former executive at social listening platform Radian6, and Alexandra Samuel, co-author of the report What Social Media Analytics Can’t Tell You, and discover how successful companies are transforming their approach to customer intelligence.
  • The New Rules of Customer Loyalty
    The New Rules of Customer Loyalty Anjali Lai and Bruce Warren Recorded: Apr 9 2015 46 mins
    IS CUSTOMER LOYALTY DEAD?
    The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

    With piles of transactional data clogging databases, retailers assume they have what they need to understand their customers. However, transactional data only offers insight into what, when and where customers buy. It doesn’t provide any understanding of why.

    Register for this webinar featuring Forrester Research to learn about:

    - The reality of lost sales
    - How customer emotions impact buying decisions
    - How you can measure customer loyalty more accurately
  • Beautiful Minds
    Beautiful Minds Tyler Douglas and Cathleen Williams Recorded: Dec 3 2014 39 mins
    How Allure engaged the empowered customer to boost revenue and brand credibility.
  • Are you marketing like a human?
    Are you marketing like a human? Bryan Kramer and Tyler Douglas Recorded: Sep 25 2014 57 mins
    Join us for a live webinar with Bryan Kramer, Social Business Strategist and CEO of PureMatter, and author of There is No More B2B or B2C: It’s Human to Human #H2H, and Tyler Douglas, CMO at Vision Critical, to learn how to market to your customers as people rather than data points.
  • The Four Motivations that Drive a Winning Brand
    The Four Motivations that Drive a Winning Brand Bruce Philp, Nick Stein Recorded: Sep 3 2014 59 mins
    Living in the age of the empowered customer, it’s no longer just politics as usual in building and managing a brand. In today’s democratized marketplace, owning a brand is like running an election campaign that never ends. Marketers must better understand their customers’ changing demands and shape their brand to continue to stay in their favor.

    How can marketers take control of their brand? They must first understand the 4 inherent motivations that drive a customer’s brand choice:

    1. Heuristics - Customer interpretation of a brand by experience over advertisement
    2. Values - The surprising role that values play in driving brand choices3.
    Trust - A brand can never grow in value beyond the extent to which people trust it
    4. Majority rules - Brand choice decided by the quiet voices of the majority rather the loudest enthusiasts
  • How NASCAR Increases Fan Engagement and Drives Business Decisions
    How NASCAR Increases Fan Engagement and Drives Business Decisions Brian Moyer and Chris Bondarenko Recorded: Aug 5 2014 48 mins
    Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions. With the guidance of its NASCAR Fan Council, an engaged online community of 12,000 fans, NASCAR continues to increase sponsorship dollars, TV ratings, and viewership.

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