Greg Sterling VP, Strategy & Insights, Local Search Association; Jodi Phillips VP, Media & Analytics, BLiNQ Media
Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.
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Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?
Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test-and-optimize your paid approach on Facebook
Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.
Greg Sterling VP, Strategy & Insights, Local Search Association
Jodi Phillips, VP, Media & Analytics, BLiNQ Media
Jerilyn Soncrant, Product Marketing Manager, G/O Digital