Manual analysis does not equal Big Data. In traditional Advanced Analytics, manual exploration is the weak link that slows speed-to-insight and risks overlooking key insights. The future of analytics is simplicity, ubiquity, and actionability; in other words, – Analytics for All (A4A). In an A4A approach, automated algorithms rather than expert Data Scientists conduct the analysis, the results are delivered in a manner business users can understand without Statistics or Computer Science skills, and users can easily overlay human intuition on top of the automated analysis. For example, Sears recently found more insight with a single click that it would have taken them weeks/months to do with traditional methods.