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Showpad - Content Activation Platform

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  • The evolution of sales enablement with CSO Insights The evolution of sales enablement with CSO Insights Tamara Schenk, CSO Insights | Emma Dunstone, VP Marketing Recorded: Sep 15 2016 55 mins
    To find out the state of sales enablement in 2016, look no further than CSO Insights' benchmark data on sales enablement optimization. This year's report reveals a picture of sales organizations in dire need of support, with only 56% of sales reps achieving or exceeding quota last year and an average ramp-up time of seven months or more. Long ramp up times, low quota attainment, & less time spent actively selling – all of these paint a picture of rapidly decreasing sales productivity.

    In this webinar, Tamara Schenk, analyst at CSO Insights and a leading voice in the sales enablement space, will talk about why that is, as well as uncover:
    – How sales enablement has evolved over the past two years
    – Why so many companies fail to reach their sales enablement goals
    – The importance of having a formalized sales enablement program
    – The revenue impact of aligning sales to the customer’s journey
  • Managing and Measuring Content on iOS: Finance Managing and Measuring Content on iOS: Finance Dena Nejad, Director of Product Marketing, Showpad Recorded: Jun 30 2016 11 mins
    Join us for a 10-minute webinar to learn how finance professionals can more easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top financial organizations use Showpad on iOS to realize the true power of their content while maintaining compliance.
  • Managing and Measuring Content on iOS: Manufacturing Managing and Measuring Content on iOS: Manufacturing Dena Nejad, Director of Product Marketing, Showpad Recorded: Jun 29 2016 10 mins
    Join us for a 10-minute webinar to learn how manufacturing professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top manufacturing organizations improve processes, efficiency and productivity – and then measure and analyze all of it with Showpad on iOS.
  • Managing and Measuring Content on iOS: Hospitality Managing and Measuring Content on iOS: Hospitality Dena Nejad, Director of Product Marketing, Showpad Recorded: Jun 28 2016 11 mins
    Join us for a 10-minute webinar to learn how hospitality professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how the world's largest developer of points-based vacation ownership uses Showpad on iOS to recruit and retain top talent, streamline onboarding, and measure and track all of it.
  • Sales Enablement for MedTech: A Better Way to Engage HCPs Sales Enablement for MedTech: A Better Way to Engage HCPs Steve Bell, President & CMO, Insightra Medical, Dena Nejad, Director of Product Marketing, Showpad Recorded: Feb 26 2016 62 mins
    Sales enablement has become one of the most critical arenas for success for modern med tech organizations, and has fundamentally redefined the way sales and marketing teams do their jobs. Join this webcast to see how a solid sales enablement strategy that is combined with the right technology can help your sales teams engage with providers more effectively.

    Do your sales reps waste hours preparing presentations? Are they constantly trying to pitch a complex solution in a very short amount of time? Are you flying blind as to which collateral works best with your providers? If you answered yes to any of these questions, this webinar is for you.
    Watch today to see how you can:
    * Find and deliver compliant, up-to-date content through a modern, intuitive interface
    * Engage providers in a more meaningful way with personalized content
    * Uncover what content resonates best with customers, and time follow-ups appropriately
    * Hear first-hand how Insightra Medical leverages sales enablement technology to their success
  • How to Add Value to Every Sales Conversation. How to Add Value to Every Sales Conversation. Louis Jonckheere, Glen Coates, Paul McCabe Recorded: Feb 23 2016 59 mins
    How critical are in-person sales conversations? In this webinar panel featuring Showpad CEO, Louis Jonckheere, and Handshake CEO, Glen Coates, you'll learn how companies are transforming sales on the front-lines and empowering sales reps with mobile software to drive revenue.

    Join us to learn:
    * Why in-person sales remains critical in a digital world.
    * How mobile software can add value to face-to-face sales conversations.
    * How Roland, a leading manufacturer & distributor of electronic musical instruments and equipment, is helping their sales reps be more effective at customer appointments.

    Recorded November 18th 2015
  • CSO Insights - Sales Enablement Optimization Report Key Trends CSO Insights - Sales Enablement Optimization Report Key Trends Tamara Schenk, Research Director at CSO Insights Recorded: Feb 23 2016 54 mins
    According to the latest CSO Insights research, companies with a sales enablement function in place outperform those that don't by 8.2% in higher revenues. However, today 75% of the firms surveyed don’t have this function in place, and the 25% that do could optimize their efforts even further.

    CSO Insights conducted a survey with 300+ companies in order to understand the role of sales enablement in helping organizations identify prospects and move them more effectively through the sales process to a close.

    Listen to Tamara Schenk, Research Director at CSO Insights, and discuss trends in sales enablement, a strategic initiative focused on optimizing sales process, resources and technology to better guide the buyer.

    Recorded November 25th 2015
  • How to Create and Manage Showstopping, Effective Sales Collateral How to Create and Manage Showstopping, Effective Sales Collateral Kathleen Smith, Dena Nejad Recorded: Feb 23 2016 46 mins
    Creating effective, sales driven content isn't easy. We're here to help you with some simple tips for creating, distributing and presenting showstopping content.

    Of course, truly effective content isn't just about the images or look and feel. You've got to have a powerful message that resonates and an effective solution to communicate that message to your prospects.

    Register to view the on-demand recording to learn about the 2 sides of effective content, creation and communication. Kathleen Smith, Director of Marketing from Visually, provided her unique perspective as a content creator and curator. Dena Nejad, Product Marketing Manager at Showpad, discussed the importance of a well thought out content management and distribution strategy.

    Recorded July 13th 2015
  • Why a Sales Enablement Strategy Is Crucial to a Successful SKO Why a Sales Enablement Strategy Is Crucial to a Successful SKO Thierry van Herwijnen, Kyle Parrish, Emma Dunstone Recorded: Jan 28 2016 49 mins
    Thousands of forward-thinking organizations are leveraging modern sales enablement strategies and technologies to much success, and the time has never been more relevant than when the most important sales meeting of the year is upon us - Sales Kickoff. If 70% of material covered during training is lost within the first 24 hours, how can you ensure that the valuable information you are providing to your team is most effectively delivered, retained and reused with customers and prospects?

    The way people buy now has fundamentally changed forever. Strategies and tactics sales organizations have relied on for years no longer meet the needs of the marketplace. Everyone is looking for new ways to sell but many organizations are struggling to understand what “better” sales enablement really looks like. And yet, research powerhouse CSO Insight reported that organizations with a sales enablement function in place achieve 8.2% higher revenue than those without.

    Join this webinar to hear industry experts Thierry van Herwijnen, Host of Sales Enablement Labs, Kyle Parrish, VP Sales and Emma Dunnstone, VP Marketing at Showpad, dive deep into why a solid sales enablement strategy and supporting technology is crucial for a successful Sales Kickoff.
  • Enhancing Sales Conversations with Mobile Content Enhancing Sales Conversations with Mobile Content Louis Jonckheere, CEO, Showpad, Stephen Diorio, Partner, Profitable Channels, Mary Mercado, DMM, CooperVision Recorded: Apr 16 2015 48 mins
    How do you empower your mobile sales strategy with content? Our panel discusses ways to have better sales conversations by enabling your salespeople with dynamic content in the field.

    Learn how to tell more engaging stories centered around richer content types, more than just pdf's or office documents, but actually walking prospects through a dynamic story with HTML5, video, and content that's catered to your prospect's unique needs no matter the location.

    We'll discuss how to:
    * Build simple forms into your pitch
    * Share CooperVision's field sales process that led to 2x growth
    * How to create a dynamic content marketing to support sales growth