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  • Collaboration Tools and ROI: Finding the missing link
    Collaboration Tools and ROI: Finding the missing link
    Steve Leaden, Leaden Associates Inc; Craig Daniel, join.me; Gary Barnett, Ovum; Julie Drake, Jewel Team Recorded: Sep 17 2014 60 mins
    The modern workforce requires the ability to communicate and collaborate at any time and from any place, making the legacy meeting and communication tools insufficient for the new collaborative style of work. Collaboration has become the new buzz word in IT today but what does it mean exactly for your business?

    Social media, web conferencing, chat, office software and other forms of team collaboration provide an incredible amount of benefit to the employees in allowing a flexible work environment, improving communication within and improving overall employee satisfaction. But how do you accurately measure the ROI associated with the costs of implementing some of these tools?

    Join a panel of industry experts to discover the growing need and adoption of web conferencing and other forms of collaboration, important tips for successful implementation and best practices in achieving and recognizing ROI quickly.
  • Increasing Sales Rep Efficiency - Panel session
    Increasing Sales Rep Efficiency - Panel session
    Elay Cohen, SalesHood; Mike Muhlfelder, LogMeIn; Jared Litwin, salesforce.com; Richard Absalom, Ovum Recorded: Aug 13 2014 45 mins
    Managing, training and motivating a ​remote or global workforce is difficult. Time and budget constraints mean frequent traveling is no longer the best option, and occasional check-ins over the phone can only accomplish so much. Join this discussion to learn how sales leaders in profitable organizations are leading their global sales teams to success.
  • Panel Session: How Do You Supercharge Your Content Creation Initiatives?
    Panel Session: How Do You Supercharge Your Content Creation Initiatives?
    Glenn Gow, Crimson Marketing; Matthew Duffy, LogMeIn; Sarah Skerik, PR Newswire; Vanessa Bright, Emerson Process Management Recorded: Jul 30 2014 44 mins
    With a growing global workforce rapidly evolving the complexity of partner and customer ecosystems, there is an increasing need for easy and effective collaboration for marketers.

    As a B2B marketer, your top challenges are most probably keeping up with producing enough content and pushing out the right content that engages your buyers. Join this panel session to learn what tools can support your content creation initiatives and how these tools can transform you into a more proactive content marketer. Learn how to align your internal initiatives with ones that enable and empower your partners.

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