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BrightTALK Academy

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Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

Subscribers (29,289)
Best Practices for Demand Generation Webinars Ken Molay, President of Webinar Success Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

What the audience will learn:
- Best practices for encouraging registration and attendance
- How to engage prospects before and after your webinar
- Ways to structure content for maximum impact
- Tips for gaining insights from webinar interaction and reports
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Apr 30 2015
61 mins
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