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BrightTALK Academy

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  • Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Troy Vera, Brinqa, Demand Generation Manager Recorded: May 17 2019 3 mins
    "BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
  • Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Sarah Cook, Caringo, Director of Marketing Recorded: May 17 2019 2 mins
    Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
  • Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 2 mins
    Red Hat primarily came to BrightTALK with demand generation needs. They found that many of their converted leads, engaged with their content on BrightTALK multiple times.
  • Red Hat uses BrightTALK Summits to build credibility and market awareness
    Red Hat uses BrightTALK Summits to build credibility and market awareness
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 3 mins
    Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
  • BrightTALK's 2019 Benchmarks Report
    BrightTALK's 2019 Benchmarks Report
    David Pitta, CMO at BrightTALK and Val-Pierre Genton, VP of Product Marketing at BrightTALK Recorded: May 15 2019 61 mins
    Explore the 2019 Benchmarks Report with us as we dive into the performance of webinars and videos, and for the first time ever direct insight from our more than 8 million users. We’ve analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year.

    Join this session and dive into this as well as the performance of leads from online Summits and webinar events, and how they grow pipeline and bookings.
  • WhiteHat is getting a 6.3x return on investment through BrightTALK
    WhiteHat is getting a 6.3x return on investment through BrightTALK
    Savina Angel, WhiteHat Security, Director, Demand Generation Recorded: May 8 2019 2 mins
    WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website. Through a regular cadence on their BrightTALK Channel, WhiteHat has seen a 6.3x return on their investment through revenue from BrightTALK sourced leads.
  • Tried & True: People + Process = Solutions
    Tried & True: People + Process = Solutions
    David Pitta, CMO, BrightTALK Recorded: Apr 10 2019 43 mins
    For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

    In this talk, we’ll share learnings from a decade of webinar and video experience:
    - Using a framework for: people + process = solutions
    - Identifying critical KPIs for content, campaigns, and operations
    - Establishing an optimal mix of content + demand tactics to meet growth objectives
    - Measuring success through lifecycle modeling and attribution reporting
  • The 4 Pillars of B2B Video Marketing
    The 4 Pillars of B2B Video Marketing
    Simon Gerzina, Managing Director & VP BrightTALK Studios Recorded: Mar 21 2019 56 mins
    Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.

    Join this talk to understand how to elevate your storytelling and brand with impactful video.
  • How to Inspire and Acquire with Live Video
    How to Inspire and Acquire with Live Video
    Patricia Reiner and Timothy Garon, of (ISC)²; Val-Pierre Genton, BrightTALK Recorded: Feb 26 2019 47 mins
    With Cisco telling us that 80% of web traffic will be video by the end of this year, it's clear that our target audiences want to be inspired and engaged when they self-educate online. The challenge for B2B marketers is that creating live webinars and videos is considered resource-intensive and hard to scale. This is a point of frustration for marketers as these content formats consistently rank among the most effective demand generation tactics out there.

    Join this webcam panel with a publisher, digital marketer and product marketer to understand how to create more authentic connections with live content and how to acquire more leads that engage with your webinars and videos. After joining this Talk, you will have actionable insights on how to create webinars and videos at scale while driving more ideal audiences to your live and on-demand content. Plus, you'll get some benchmarks data on the conversion lifts you can expect in terms of pipeline contribution and conversions to bookings. Enjoy!
  • PubNub Attracts new Audiences and Quality Leads with BrightTALK
    PubNub Attracts new Audiences and Quality Leads with BrightTALK
    Felicia Fierro, Senior Marketing Field Manager, PubNub Recorded: Feb 5 2019 2 mins
    With limited resources, Felicia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation. For PubNub it was about engaging new buying groups outside of their current reach. Using BrightTALK Channels and BrightTALK Community Summits, PubNub has seen a jump in leads generated and quality is good too. 60% of leads are made up of Manager+ decision makers. Felicia considers BrightTALK's content and demand marketing platform a strategic part of her integrated marketing mix.

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