Hi [[ session.user.profile.firstName ]]

BrightTALK Academy

  • Date
  • Rating
  • Views
  • Demand Generation in the Age of Privacy: GDPR and Beyond
    Demand Generation in the Age of Privacy: GDPR and Beyond
    Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALK Recorded: Jan 9 2019 63 mins
    The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.

    But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:

    - How stringent data protection regulations will continue to impact marketing
    - Intent data, on-demand video programs, and legitimate interest
    - Ideas on targeting your core prospects ethically and efficiently
  • PubNub Customer Story
    PubNub Customer Story
    Felicia Fierro, Senior Marketing Field Manager, PubNub Recorded: Dec 6 2018 2 mins
  • Prioritizing Intent Data in B2B Marketing
    Prioritizing Intent Data in B2B Marketing
    David Pitta, CMO, BrightTALK Recorded: Dec 5 2018 53 mins
    There’s always more than one priority in B2B marketing.

    As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.

    Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?

    Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.

    In this session, he’ll cover:

    -Looking at the layers and purpose of Intent signals in B2B
    -Separating account from person-based intent
    -Leveraging (the three C’s and P based intent) category, content, competitor, and product-based intent
    -Activating and measuring business value from intent
  • Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
    Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
    Christa Tuttle, CEO, Launch Marketing Recorded: Dec 4 2018 46 mins
    Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. However, your website, marketing collateral and revenue marketing campaigns can’t make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.

    As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Nov 15 2018 60 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • CA Technologies Customer Story
    CA Technologies Customer Story
    Kim Hahn, Director Demand Generation, CA Technologies Recorded: Nov 9 2018 4 mins
    Kim Hahn sat down with us to share CA Technologies' experience with our platform at BrightTALK Local: NYC.
    Ensuring alignment across such a big organization like CA Technologies has been key to maintaining a consistent story that resonates with their audience, and manageable for their teams.
    Find out how BrightTALK has become the platform they look to for their content and demand marketing program to drive engagement and conversions.
  • Q4 2018 BrightTALK Community Update - IT Security
    Q4 2018 BrightTALK Community Update - IT Security
    Dave Klein (GuardiCore) | Jay Beale (InGuardians) | Marija Atanasova (BrightTALK) Recorded: Oct 18 2018 62 mins
    Discover what's trending in the IT Security community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for security professionals and decision makers.

    Tune in with Dave Klein, Senior Director of Engineering & Architecture at GuardiCore and Marija Atanasova, Senior Content Manager for IT Security at BrightTALK, to discover the latest trends in the community, the reasons behind them and what to look out for in Q4 2018 and beyond.
    - Top trending topics in Q3 2018 and why
    - Key events in the community
    - Content security professionals care about
    - What's coming up in Q4 2018

    Audience members are encouraged to ask questions during the Live Q&A.

    Speakers:
    - Dave Klein, Sr. Director of Engineering & Architecture, GuardiCore
    - Jay Beale, Principal Security Consultant, CTO, and COO, InGuardians
    - Marija Atanasova, Sr. Content Strategist, BrightTALK
  • BNY Mellon Customer Story
    BNY Mellon Customer Story
    Adam Koster, VP, Marketing Automation at BNY Mellon Recorded: Oct 16 2018 3 mins
    BrightTALK Customer BNY Mellon, represented by Adam Koster talks about how our content marketing and demand Generation platform has impacted their business and increased ROI.
  • Data Analytics are Changing Marketing Forever
    Data Analytics are Changing Marketing Forever
    Melanie Turek,Fellow & Vice President, Frost & Sullivan Recorded: Oct 4 2018 36 mins
    With the rise of mobile and social, customers are more knowledgeable and empowered than ever. Their ability to access and share information anytime and anywhere gives them enormous control over their interactions with the companies they do business with—and they know it. As a result, they expect data-driven, personalized interactions at every stage of the marketing and sales funnel. One way marketers can adjust for the new normal is by leveraging big data and analytics—along with artificial intelligence, mixed reality and machine learning.
  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics
    The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics
    Scott Holden, Chief Marketing Officer, ThoughtSpot Recorded: Oct 4 2018 60 mins
    Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
    We'll cover:
    - Top data sources and key metrics to include when building out your marketing analytics program
    - Best practices for transform your team into a data-driven marketing masters
    - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists

Embed in website or blog