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  • Lessons on Viewability
    Lessons on Viewability
    Ryan Chan, Product Manager, Quantcast; Jonah Goodhart, CEO, Moat Recorded: Feb 24 2015 45 mins
    The latest industry buzzword, viewability, has implications for every member of the online advertising ecosystem. What does it mean, how it should be measured and what’s in store for the future are questions that are top of mind for advertisers, publishers and media vendors alike.

    In this webinar, Ryan Chan, Product Manager at Quantcast and Jonah Goodhart, CEO of Moat, will seek to answer these questions, while presenting lessons learned from conducting tests on the current state of viewability standards.

    The 45 minute webinar will cover:

    - Research findings based on testing and development
    - Viewability benchmarks
    - Industry-wide recommendations
  • How to Reach New Prospects with Programmatic Advertising
    How to Reach New Prospects with Programmatic Advertising
    Heather Swisher, Product Strategist, Quantcast; Michael Lupetin, VP, Marketing and Brand, KQED Recorded: Nov 17 2014 43 mins
    Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.

    Heather will discuss the importance of prospecting for full funnel marketing and how to achieve the best results with programmatic buying. Michael will also share how the organization uses real-time bidding (RTB) to find new audiences.

    In this 40 minute webinar, we’ll cover how:

    -- Prospecting has evolved and why it is critical to your sales funnel
    -- Programmatic buying works and why it’s an effective prospecting tool
    -- KQED drives net new donors using RTB-powered display Advertising
  • Why It's Time to Rethink the Funnel
    Why It's Time to Rethink the Funnel
    Seph Zdarko, Quantcast; Kerry O'Shea Gorgone, MarketingProfs Recorded: Oct 23 2014 41 mins
    We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.

    Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
  • Crash Course in Real-time Advertising
    Crash Course in Real-time Advertising
    Jill Clark, Media Training Specialist, Quantcast Recorded: Sep 17 2014 41 mins
    With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.

    The crash course covers:

    -- The Evolution of Advertising: the rapid emergence of different marketing platforms
    -- Real-time Bidding: the opportunity and challenge for marketers
    -- The Online Advertising Ecosystem: the ad tech players and how they interact

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