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BDB Marketing

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  • How to write a compelling b2b press release
    How to write a compelling b2b press release
    Helen Green Recorded: Sep 24 2015 44 mins
    Helen Green, Account Director at BDB, will be giving her top tips on how to write a compelling b2b press release and how you can increase the impact and maximise the coverage of your news by following some straightforward steps.
  • Show me the money: measuring ROI in b2b PR and comms
    Show me the money: measuring ROI in b2b PR and comms
    Jenny Mason, Account director,BDB Recorded: Jun 18 2015 55 mins
    The latest advances in online tracking give b2b marketers access to a wealth of data that can be used to analyse the success of marketing communications campaigns. Yet in reality it is often a case of information overload, and in many cases the ready availability of digital analytics has resulted in higher expectations at board level when it comes to justifying spend on PR and other offline marketing tactics.

    In this new webinar, Jenny discusses how b2b marketers should measure success on an ongoing basis as part of a culture of continuous improvement. She first looks at the theory behind evaluation and progress in the global PR industry since the Barcelona Principles were published back in 2010. She then gives practical examples as to how time-poor b2b marketers can start to implement best practice evaluation within an organisation, with a particular focus on measuring the success of integrated campaigns.
  • Developing a b2b digital and content strategy
    Developing a b2b digital and content strategy
    Head of BDB Asia Louise Reid & Digital Project Manager Rachael Ball Recorded: May 28 2015 49 mins
    Louise and Rachael will provide tips on how to develop a great digital strategy and engaging content in an international b2b context.
  • Avoiding content shock,best practice b2b content marketing
    Avoiding content shock,best practice b2b content marketing
    Neil Malcom, Account Director, BDB Recorded: Apr 30 2015 44 mins
    Neil will be looking at tips and examples of best practice in b2b content marketing.
  • Giving trade media interviews – tips, tricks and examples
    Giving trade media interviews – tips, tricks and examples
    Alison Owen, Head of PR at BDB and Fiona Steggles former BBC journalist Recorded: Mar 26 2015 47 mins
    BDB’s head of PR Alison Owen and guest speaker Fiona Steggles will talk through how to get the most out of every contact with the media. They will cover
    -How to prepare for a media interview
    -How to deal with tricky questions
    -How to turn every conversation with a journalist to best advantage
  • And our survey said: the role of insight in b2b marketing communications
    And our survey said: the role of insight in b2b marketing communications
    Zoe Wilkins Account Director & Guest speaker Nicky Holmes from Zebra Square Recorded: Feb 25 2015 46 mins
    Account Director Zoe and guest speaker Nicky will be looking at the importance of market research in b2b
  • Turn your science into marketing
    Turn your science into marketing
    Dr Catherine Butcher, Life Sciences & Health Director, BDB Recorded: Jan 29 2015 55 mins
    Life Sciences & Health Director Dr Catherine Butcher will guide you through the key considerations when communicating complex scientific and technical information.
    She will cover the importance of:

    -Getting the brief right
    -Understanding your audience
    -Creating credible content
  • B2B digital marketing trends for 2015
    B2B digital marketing trends for 2015
    Rachael Ball, Digital Project Manager BDB Recorded: Dec 11 2014 29 mins
    BDB's Digital Project Manager will be looking into the crystal ball to preview some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.
  • Going global: 7 steps to better international B2B marketing campaigns
    Going global: 7 steps to better international B2B marketing campaigns
    Louise Reid, client services director BDB Recorded: Nov 27 2014 40 mins
    This session will uncover a systematic seven step approach to delivering better international b2b marketing campaigns.
  • Getting the best out of B2B social media
    Getting the best out of B2B social media
    Neil Malcolm, account director, BDB Recorded: Nov 6 2014 49 mins
    This session will explore how some of the primary social media channels can be harnessed more effectively for b2b brand engagement and marketing conversion.

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