Stewart Rogers, Director of Marketing Technology at VB InsightRecorded: Sep 22 20142 mins
In this short video, Stewart Rogers explains that, while personalisation is important, marketers should not ignore the basics. In addition, Stewart shares his thoughts on cutting edge marketing technology, including personalised in-app messaging, in order to achieve innovation in the nation!
Lauren Goldstein, VP of Strategy and Partnerships at Babcock and JenkinsRecorded: Sep 22 20142 mins
In this short video, Lauren Goldstein uses the example of an AT&T phone bill to highlight how organisations are creating personalised content that entertains, engages and stands out to achieve innovation in the nation!
Jonathan Kishpaugh, Enterprise Sales at CloudwordsRecorded: Sep 22 20142 mins
In this short video, Jonathan Kishpaugh explains that to achieve innovation in the nation, marketing and sales need to collaborate around a toolset that allows them to do their jobs more effectively and create aligned objectives.
Greg Salmon, Director of Content and Activation at Agent3Recorded: Sep 22 20142 mins
In this short video, Greg Salmon explains how organisations that start relevant, engaging, value-added conversations with prospects are building more meaningful sales relationships and achieve innovation in the nation!