After working in the entertainment industry for over 13 years as a former American Idol contestant, he is now an inspirational speaker. He has used outbound marketing strategies in order to earn speaking opportunities to proactively grow his speaking business.
Although the benefits for inbound marketing strategies are well-documented, it is difficult to implement without an established brand for your company. This is where outbound marketing strategies can help you start the first conversations to build relationships with potential clients. Finding the right niche for a new business can require significant amount of trial and error. Therefore, reaching out to more prospects to generate leads is a sound strategy. Also, outbound marketing is necessary to build rapport with new decision makers. However, in order to be successful with outbound marketing, it is critical to have the right sales cadence and the right amount of human touch.