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SocialChorus

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  • How To Sell Your Company on Employee Advocacy How To Sell Your Company on Employee Advocacy Leah Tsang, Director of Solutions, SocialChorus; Lee Diaz, Director of Strategy, SocialChorus Recorded: Mar 19 2015 56 mins
    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • The Secrets to Effectively Training Employee Advocates The Secrets to Effectively Training Employee Advocates Laura Lee, Nestle Purina; Liz Bullock, SASI; Gregory Shove, SocialChorus Recorded: Nov 19 2014 59 mins
    Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees.

    Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms.

    During this webinar, Laura Lee, Social Media and Corporate Communications Manager at Nestlé Purina, shares how Purina is training employees to build their social media presence and advocate for Purina.

    Watch this recording to learn:

    - How to teach employees the skills they need to become advocates
    - How to start from scratch with employee advocacy
    - What tools you need to be successful
    - Best practices for creating a social media policy that’s easy to understand

    Join the discussion to discover the best framework and practices for implementing your own employee advocacy program.

    Presenters:

    Laura Lee, Social Media & Corporate Communications Manager, Nestle Purina, Liz Bullock, CEO & Co-Founder, SASI, Gregory Shove, Founder and CEO, SocialChorus
  • 2 Minutes on BrightTALK: Launching Employee Advocacy - Your 3 Must-Haves 2 Minutes on BrightTALK: Launching Employee Advocacy - Your 3 Must-Haves Gregory Shove, Founder and CEO, SocialChorus Recorded: Nov 10 2014 3 mins
    How can your employees increase your direct marketing ROI more than customers? In this short video, Gregory Shove breaks down the 3 pivotal components to a successful employee advocacy program.

    Hear more from Greg and other experts at the panel discussion, Why Employee Advocacy is the Next Big Thing:

    https://www.brighttalk.com/webcast/43/134637
  • How to Build an Advocate Marketing Legion Like Target How to Build an Advocate Marketing Legion Like Target Nancy Brandt, Senior Editorial Specialist, Target Recorded: Oct 21 2014 58 mins
    How could thousands of trained employee advocates impact your brand’s awareness, engagement and sales? Target discovered the enormous impact when they launched their employee advocacy program to 20,000 employees. Not only did they drive more employee engagement, that employee passion and commitment drove a 10X increase in social engagement.

    Join us for this webinar and learn how to:
    •Sell employee advocacy internally
    •Create and scale an employee advocacy program for exempt and non-exempt employees
    •Recruit, train and certify thousands of employees
    •Use content to continuously engage employee advocates
    •Get the right content to the right employees

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