BCMA - BrightTALK

Branded Content for Practitioners by Practitioners

The BCMA is the trade body for branded content and is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries. The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australia, Asia and the US. The BCMA (Branded Content Marketing Association) encompasses members spanning world leading brands, broadcasters, filmmakers, studios, producers, advertising agencies, media planners, publishers, games and music producers.

Latest Talk

January 22, 2015 12:40pm GMT+0000 | 4 mins

BOBCM Expert Examples

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Our BOBCM website includes lots of case studies, interviews and comments from leading industry experts, please see www.bobcm.net We are compiling a new report based on feedback we've had as part of the latest interview series with branded entertainment and content award jury presidents and Grand Prix winners. We are asking industry experts to recommend…

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