Branded Content for Practitioners by Practitioners
The BCMA is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities.
Our members include world leading brands, agencies, production companies, influencers, publishers and platforms. We invest in groundbreaking research and have developed a proprietary effectiveness measurement tool with our global partner Ipsos MORI.