Most employers are coming to understand that the age-old, post-and-pray advertising tactics aren’t working, and many are venturing into a more progressive approach: Recruitment marketing. Fundamental challenges to this approach include defining key performance indicators and how to measure success.
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According to the latest findings from Lighthouse Research & Advisory’s benchmark survey, Modern Measures of Success in Talent Acquisition, 78% of companies say that measuring performance in Talent Attraction and Engagement is important or critically important. The only problem (and it’s a big one) is that 45% of companies are relying on inconsistent, or anecdotal data. Among retail employers, 38% aren’t tracking performance data at all.
On March 15th 2016, 11am PDT / 2pm EST, Lighthouse’s Principal Analyst, Kyle Lagunas, will share key findings from his research on modern measures of success in these critical capabilities including:
–What key metrics hiring organizations are tracking today
–How they’re tracking performance data in these areas
–What insights they’re generating as a result
–How they’re leveraging these insights to optimize recruiting performance
Register today and as a thank you we will send you complimentary report including a summary of key findings from the research post webinar.