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Referral Marketing

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  • Drive Exponential Revenue through Customer Referrals
    Drive Exponential Revenue through Customer Referrals
    Matt Kritzer, VP of eCommerce, Tommy John; Jen Gray, Director of Marketing, Extole Recorded: Nov 20 2014 45 mins
    Word-of-mouth. Customer advocacy. Refer-a-friend. Whatever you call it, getting customers to spread the word creates brand awareness. But when you reward customers for referring their friends, then track, measure, optimize, and scale your efforts, you drive new and repeat revenue in addition to awareness. This is referral marketing — your new channel. Join this session and learn from our retail customer, Tommy John:

    • The right balance of rewards to motivate and sustain referrals
    • How to segment referral campaigns to target different audiences
    • How to promote a referral opportunity to achieve success


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