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The Omnichannel Approach: Is It Already Outdated?
Vanessa Hodgkinson, Retail Analyst, Openbravo
The answer to the question is clearly “No” and even though we hear the term omnichannel a lot in retailing, the reality is that very few retailers have been able to advance their omnichannel strategy as quickly as they would like. Most of the growth retail is coming from digital, so a retailer that cannot…
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