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Openbravo Insights

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  • Demand Forecasting and Inventory Planning in Omnichannel Retail Demand Forecasting and Inventory Planning in Omnichannel Retail Geoff Nairn, Hicham Lahlou, Maarten Tromp Recorded: Dec 1 2016 37 mins
    Demand Forecasting and Inventory Planning are now critical activities for retailers that want to succeed in today’s omnichannel world. Rapid changing customer tastes and behavior, intense competition, and rising costs associated with labor, real estate and more complex fulfillment options force retailers to optimize their capacity to forecast and plan in order to improve margins while ensuring an excellent customer service.

    In this webinar we explain the main challenges facing retailers who wish to improve their current demand forecasting and inventory planning capabilities, how to assess these processes, and what best practices and initiatives they can implement to improve them. We explain the importance of advanced planning software in producing more reliable sales forecasts and optimizing the allocation of inventory in retail supply chains.
  • How to Grow Successfully in Emerging Retail Markets with Openbravo How to Grow Successfully in Emerging Retail Markets with Openbravo Xavier Places, Francesco Leto Recorded: Oct 27 2016 46 mins
    Technology is dramatically reshaping retailing around the globe and the transformations are most evident in emerging economies, where demographic trends, ecommerce and the shift away from traditional physical formats are creating big opportunities for both local players and multinationals. The challenge for retailers is to adopt a technology platform that adapts to the distinct characteristics of these markets in areas such as business agility, ease and speed of deployment, and cost effectiveness, while also supporting new omnichannel capabilities designed to build loyalty and satisfy heightened customer expectations.
  • Innovative Logistics Strategies for Omnichannel Fulfillment Innovative Logistics Strategies for Omnichannel Fulfillment Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Sep 15 2016 34 mins
    Omnichannel fulfillment is an area where bricks-and-mortar retailers have a unique advantage over e-tailers. They can fulfill orders and handle returns from stores to reduce shipping costs and times, and capture orders in any channel, regardless of that channel’s ability to fulfill the order. To support these new cross-channel fulfillment scenarios, retailers must overhaul their IT systems and logistics to gain a single view of inventory across the entire distribution network.

    What Will You Learn?
    In this webinar we highlight how consumers' heightened expectations in an omnichannel era are forcing retailers to improve and innovate fulfillment. For example, the growth of buy online pickup in store (BOPIS) responds to consumers’ demands for convenience and instant gratification. But many retailers have struggled to do omnichannel fulfillment well, so we explain what you need to be successful in terms of technology, logistics and supply chain management.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Logistics Managers, etc.
  • Building a Successful Omnichannel Strategy for Physical Stores Building a Successful Omnichannel Strategy for Physical Stores Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jul 21 2016 36 mins
    Consumers are rushing to embrace the benefits of omnichannel retailing by choosing retail brands and businesses that have adapted the shopping experience to fit their connected "always on" lives. The physical store will continue to play a central if changed role in this new scenario and so bricks-and-mortar retailers need to leverage the strengths of their existing physical store network and their brand to offer customers a transformational shopping experience across all channels.

    What Will You Learn?
    In this webinar we highlight how retailers are using omnichannel to create differentiated shopping experiences designed to boost sales and margins, build loyalty and achieve a sustainable competitive advantage. We explain how information technology can help retailers successfully implement key omnichannel concepts in a way that builds on the advantages of an existing physical store network and evolves at a pace the retailer can decide.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Pricing Power: Optimize Retail Promotions for Competitive Advantage Pricing Power: Optimize Retail Promotions for Competitive Advantage Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jun 9 2016 40 mins
    Retailers face intense competition for a decreasing share of the customer's wallet and the challenges are even more acute in markets that are deflationary. Promotions now play an increasingly important role in growing sales but an excessive dependence on deep and broader discounts and promotions can damage not only the bottom line but also the brand.

    What Will You Learn?
    In this webinar, we highlight some of the trends that are driving the increased use of promotions and discounts in retailing. We explain how information technology can help retailers develop "smarter" promotional and discount strategies. These seek to influence customer behavior and boost loyalty instead of simply generating a short-lived sales boost or clearing inventories.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Hands-on Demo: How e-Commerce Integration Transforms in-Store Retailing Hands-on Demo: How e-Commerce Integration Transforms in-Store Retailing Geoff Nairn, Enterprise Solutions Specialist at Openbravo, and Galder Romo, Founder at SMF Consulting (Gold Partner) Recorded: May 25 2016 50 mins
    As more customers see omnichannel as the norm, retailers need to be able to integrate the offline and online shopping experience. Openbravo Commerce Suite offers off-the-shelf integration with leading e-commerce platforms so making it easy to integrate product and customer data, orders and delivery information across all channels.

    What Will You Learn?
    - In this webinar we will demonstrate the fundamental features of the Openbravo Commerce Suite integration with Magento, a leading open-source e-tailing platform. In addition, we will show how retailers can easily implement omnichannel strategies by leveraging the tight integration features to gain enterprise-wide visibility of product, stock and customer data, orders and delivery information.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Innovating Apparel and Footwear Retailing for an Omnichannel World Innovating Apparel and Footwear Retailing for an Omnichannel World Elena Martínez, Retail Specialist at Openbravo, Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: May 5 2016 55 mins
    The digital and physical selling environments are converging fast in the apparel and footwear sectors. As more customers see omnichannel as the norm, retailers need to leverage new technology to address customers' heightened expectations if they do not want to risk losing sales and their most profitable customers.

    What Will You Learn?
    - In this webinar we highlight some of the trends accelerating change in the apparel and footwear sectors, and explain how existing multichannel strategies and legacy technologies struggle to adapt to today's more dynamic and complex retailing environment. We describe how an omnichannel approach can help apparel and footwear retailers address the unique challenges facing their businesses.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

    When Will The Webinar Take Place?
    - Thursday 5th May 2016 at 11:30 am CEST
  • Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Elena Martínez, Retail Specialist at Openbravo Recorded: Apr 21 2016 59 mins
    Reward programs are a highly effective way to attract new customers, build better relationships with your existing ones and increase customer lifetime value. In this hands-on demo, Elena Martínez, Retail Specialist at Openbravo, will show you how to engage and motivate your customers with a loyalty program integrated into your retail solution, and we will demonstrate different techniques to increase loyalty among your customers.

    What Will You Learn?
    - How to create a Loyalty Program and reward your customers based on their purchases.
    - Effective ways to create different rewards like gift cards, gift vouchers, customer management and special discount and promotions.

    Who Should Attend?
    - Roles with business responsibility in processes regarding loyalty programs in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Transform the Shopping Experience Adopting Cloud-Based Retail Solutions Transform the Shopping Experience Adopting Cloud-Based Retail Solutions Sergio Martínez, Sales & Alliances Director at Walhalla Datacenter Services, Xavier Places, Product Marketing Director Recorded: Mar 31 2016 59 mins
    Cloud computing has become an attractive option for Tier-1 and Tier-2 retailers that not only aim to cut IT costs, but also focus on achieving higher agility to meet core business goals, while staying competitive and profitable. As a result, Cloud adoption is rapidly gaining ground even for critical systems like the point of sale solution.

    In this webinar, Sergio Martínez, Sales & Alliances Director at Walhalla Datacenter Services, and Xavier Places, Product Marketing Director at Openbravo, will review the main advantages of adopting Cloud in your retail business and how it can improve internal processes, offer smoother customer experiences and scalability to meet industry demands.

    What Will You Learn?
    - Key forces impacting the adoption of cloud-based retail management systems positively.
    - Benefits in areas like pricing and promotions, supply chain or IT management impacting your customer experience.
    - 7 cloud computing myths and realities about its costs (vs on-premise), legal aspects about data and disaster recovery strategies.
    - What Openbravo Commerce Cloud is and the value it provides for retailers seeking a flexible retail management solution in the cloud.

    Who Should Attend?
    - Roles with business responsibility in processes regarding the shopping experience, for instance, CIO, CMO, VP of Stores, VP of Supply Chain, etc.
  • How to Provide Excellent Customer Service with a Store Solution How to Provide Excellent Customer Service with a Store Solution Elena Martínez, Retail Specialist at Openbravo Recorded: Feb 18 2016 60 mins
    Good customer service needs to be supported by next generation point-of-sale that empowers employees with stock visibility, customer information, rich product search or mobile capabilities. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will show you all these capabilities through a hands-on demonstration of the Openbravo Commerce Suite latest release, which helps retailers enhance the in-store customer experience.

    What Will You Learn?
    - How our latest Store Solution features deliver speed and convenience.
    - Operations that do not require having to change the user interface for their complete in-store management.
    - Cross-store stock visibility considering reservations.
    - Fraud prevention enhancements.
    - ... and other useful features requested by the audience.

    Who Should Attend?
    - Retail Marketers
    - Retail Business Areas Directors
    - Retail CIOs
    - Retail IT Administrators
    - Retail Consultants