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Openbravo Insights

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  • Innovative Logistics Strategies for Omnichannel Fulfillment Innovative Logistics Strategies for Omnichannel Fulfillment Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Sep 15 2016 34 mins
    Omnichannel fulfillment is an area where bricks-and-mortar retailers have a unique advantage over e-tailers. They can fulfill orders and handle returns from stores to reduce shipping costs and times, and capture orders in any channel, regardless of that channel’s ability to fulfill the order. To support these new cross-channel fulfillment scenarios, retailers must overhaul their IT systems and logistics to gain a single view of inventory across the entire distribution network.

    What Will You Learn?
    In this webinar we highlight how consumers' heightened expectations in an omnichannel era are forcing retailers to improve and innovate fulfillment. For example, the growth of buy online pickup in store (BOPIS) responds to consumers’ demands for convenience and instant gratification. But many retailers have struggled to do omnichannel fulfillment well, so we explain what you need to be successful in terms of technology, logistics and supply chain management.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Logistics Managers, etc.
  • Building a Successful Omnichannel Strategy for Physical Stores Building a Successful Omnichannel Strategy for Physical Stores Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jul 21 2016 36 mins
    Consumers are rushing to embrace the benefits of omnichannel retailing by choosing retail brands and businesses that have adapted the shopping experience to fit their connected "always on" lives. The physical store will continue to play a central if changed role in this new scenario and so bricks-and-mortar retailers need to leverage the strengths of their existing physical store network and their brand to offer customers a transformational shopping experience across all channels.

    What Will You Learn?
    In this webinar we highlight how retailers are using omnichannel to create differentiated shopping experiences designed to boost sales and margins, build loyalty and achieve a sustainable competitive advantage. We explain how information technology can help retailers successfully implement key omnichannel concepts in a way that builds on the advantages of an existing physical store network and evolves at a pace the retailer can decide.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Pricing Power: Optimize Retail Promotions for Competitive Advantage Pricing Power: Optimize Retail Promotions for Competitive Advantage Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jun 9 2016 40 mins
    Retailers face intense competition for a decreasing share of the customer's wallet and the challenges are even more acute in markets that are deflationary. Promotions now play an increasingly important role in growing sales but an excessive dependence on deep and broader discounts and promotions can damage not only the bottom line but also the brand.

    What Will You Learn?
    In this webinar, we highlight some of the trends that are driving the increased use of promotions and discounts in retailing. We explain how information technology can help retailers develop "smarter" promotional and discount strategies. These seek to influence customer behavior and boost loyalty instead of simply generating a short-lived sales boost or clearing inventories.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Hands-on Demo: How e-Commerce Integration Transforms in-Store Retailing Hands-on Demo: How e-Commerce Integration Transforms in-Store Retailing Geoff Nairn, Enterprise Solutions Specialist at Openbravo, and Galder Romo, Founder at SMF Consulting (Gold Partner) Recorded: May 25 2016 50 mins
    As more customers see omnichannel as the norm, retailers need to be able to integrate the offline and online shopping experience. Openbravo Commerce Suite offers off-the-shelf integration with leading e-commerce platforms so making it easy to integrate product and customer data, orders and delivery information across all channels.

    What Will You Learn?
    - In this webinar we will demonstrate the fundamental features of the Openbravo Commerce Suite integration with Magento, a leading open-source e-tailing platform. In addition, we will show how retailers can easily implement omnichannel strategies by leveraging the tight integration features to gain enterprise-wide visibility of product, stock and customer data, orders and delivery information.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Innovating Apparel and Footwear Retailing for an Omnichannel World Innovating Apparel and Footwear Retailing for an Omnichannel World Elena Martínez, Retail Specialist at Openbravo, Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: May 5 2016 55 mins
    The digital and physical selling environments are converging fast in the apparel and footwear sectors. As more customers see omnichannel as the norm, retailers need to leverage new technology to address customers' heightened expectations if they do not want to risk losing sales and their most profitable customers.

    What Will You Learn?
    - In this webinar we highlight some of the trends accelerating change in the apparel and footwear sectors, and explain how existing multichannel strategies and legacy technologies struggle to adapt to today's more dynamic and complex retailing environment. We describe how an omnichannel approach can help apparel and footwear retailers address the unique challenges facing their businesses.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

    When Will The Webinar Take Place?
    - Thursday 5th May 2016 at 11:30 am CEST
  • Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Elena Martínez, Retail Specialist at Openbravo Recorded: Apr 21 2016 59 mins
    Reward programs are a highly effective way to attract new customers, build better relationships with your existing ones and increase customer lifetime value. In this hands-on demo, Elena Martínez, Retail Specialist at Openbravo, will show you how to engage and motivate your customers with a loyalty program integrated into your retail solution, and we will demonstrate different techniques to increase loyalty among your customers.

    What Will You Learn?
    - How to create a Loyalty Program and reward your customers based on their purchases.
    - Effective ways to create different rewards like gift cards, gift vouchers, customer management and special discount and promotions.

    Who Should Attend?
    - Roles with business responsibility in processes regarding loyalty programs in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Transform the Shopping Experience Adopting Cloud-Based Retail Solutions Transform the Shopping Experience Adopting Cloud-Based Retail Solutions Sergio Martínez, Sales & Alliances Director at Walhalla Datacenter Services, Xavier Places, Product Marketing Director Recorded: Mar 31 2016 59 mins
    Cloud computing has become an attractive option for Tier-1 and Tier-2 retailers that not only aim to cut IT costs, but also focus on achieving higher agility to meet core business goals, while staying competitive and profitable. As a result, Cloud adoption is rapidly gaining ground even for critical systems like the point of sale solution.

    In this webinar, Sergio Martínez, Sales & Alliances Director at Walhalla Datacenter Services, and Xavier Places, Product Marketing Director at Openbravo, will review the main advantages of adopting Cloud in your retail business and how it can improve internal processes, offer smoother customer experiences and scalability to meet industry demands.

    What Will You Learn?
    - Key forces impacting the adoption of cloud-based retail management systems positively.
    - Benefits in areas like pricing and promotions, supply chain or IT management impacting your customer experience.
    - 7 cloud computing myths and realities about its costs (vs on-premise), legal aspects about data and disaster recovery strategies.
    - What Openbravo Commerce Cloud is and the value it provides for retailers seeking a flexible retail management solution in the cloud.

    Who Should Attend?
    - Roles with business responsibility in processes regarding the shopping experience, for instance, CIO, CMO, VP of Stores, VP of Supply Chain, etc.
  • How to Provide Excellent Customer Service with a Store Solution How to Provide Excellent Customer Service with a Store Solution Elena Martínez, Retail Specialist at Openbravo Recorded: Feb 18 2016 60 mins
    Good customer service needs to be supported by next generation point-of-sale that empowers employees with stock visibility, customer information, rich product search or mobile capabilities. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will show you all these capabilities through a hands-on demonstration of the Openbravo Commerce Suite latest release, which helps retailers enhance the in-store customer experience.

    What Will You Learn?
    - How our latest Store Solution features deliver speed and convenience.
    - Operations that do not require having to change the user interface for their complete in-store management.
    - Cross-store stock visibility considering reservations.
    - Fraud prevention enhancements.
    - ... and other useful features requested by the audience.

    Who Should Attend?
    - Retail Marketers
    - Retail Business Areas Directors
    - Retail CIOs
    - Retail IT Administrators
    - Retail Consultants
  • Top Disruptive Retail Trends that Dominated 2015. What to Expect of 2016? Top Disruptive Retail Trends that Dominated 2015. What to Expect of 2016? Gunendra Patil, VP of Retail & Travel Industry Head at Happiest Minds, and Elena Martínez, Retail Specialist at Openbravo Recorded: Dec 17 2015 59 mins
    The end of the year is approaching and it is time to see what happened during this year in the Retail space and most important what are the trends that will come in 2016.

    As we have seen during 2015, today shopping is social and mobile is the medium. We have read a lot about the so-called seamless experience as channels are transparent for customers. Successful retailers are true omnichannel organizations that deliver great experiences to their customers among channels smoothly. That is why they have been, and will continue to put their efforts into processes like store fulfilment, inventory accuracy, data integration across channels, multi-channel loyalty systems, and in-store technology like RFID or beacons.

    We will talk about these and other trends of 2015 in the last webinar of the year, while opening the door to the new retail trends that are coming for 2016.

    What Will You Learn?
    - Overall view of the year: what happened in 2015?
    - Key priority spending and coming trends for 2016

    Who Should Attend?
    - Retail CIOs
    - Retail Business Areas Directors
    - Retail IT Administrators
    - Retail Consultants
  • Top Benefits of a Mobile-enabled and Cloud-ready Store Solution Top Benefits of a Mobile-enabled and Cloud-ready Store Solution Marco de Vries, CEO at Openbravo, and Joy Deep Tiwary, Head of IT at Decathlon Sports India Recorded: Nov 19 2015 62 mins
    As a continuation of our webinar series “Retail Transformation for CIOs”, we present to you this new webinar called “Top Benefits of a Mobile-enabled and Cloud-ready Store Solution”, including an exclusive interview with Decathlon Sports India Head of IT by the CEO of Openbravo.

    Retail CIOs are under pressure to enable the required transformation of physical stores into a new destination for customer engagement and interaction that supports the retailer omnichannel strategy. This transformation provides business opportunities but also creates new requirements that can be addressed by means of these types of store solutions, which are being increasingly adopted by leading retailers worldwide.

    What will you learn?
    - How the adoption of mobile store solutions can help to enhance customer experience by empowering store associates and delivering improved customer service
    - How a cloud-ready store solution can dramatically simplify the in-store IT infrastructure for higher business agility and flexibility
    - The experience of Decathlon Sports India going mobile in the stores with Openbravo and their plans for the future

    Who should attend?
    - Retail CIOs

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