Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.
This webinar includes real-world examples from video marketing trailblazers and best practices from analysts such as Demand Metric on how to:
- Use video to fill the top of the funnel
- Analyze video engagement and guide a prospect's journey with video
- Use video to generate prospects, score leads, and close more deals
- Prove video ROI