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Vidyard

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  • Get More from Your Content with Interactive Video Get More from Your Content with Interactive Video Seth Lieberman and Jon Spenceley Recorded: Jul 13 2015 40 mins
    Video has been engaging and delighting audiences for years, but often it’s a one-way conversation. Interactive video content not only engages your viewers but allows you to collect better data on your audience to score, nurture, and segment prospects for more powerful video results.

    Interactive videos engage viewers for longer with completion rates nearing 90% compared to Forrester's reported 50% for linear videos


    Join Seth Lieberman and Jon Spenceley in this on-demand webinar and learn:

    - How video has evolved over the last few years
    - Where marketers are gaining the most value from video today
    - How interactive video is driving real results for marketing teams
    - The top examples of interactive video in action
    - How to transform existing video content into interactive content and push response data into marketing automation systems
  • Simple Techniques to Drive more Landing Page Conversions with Video Simple Techniques to Drive more Landing Page Conversions with Video Vidyard & Unbounce Recorded: Jun 5 2015 58 mins
    Adding video to landing pages can increase conversions by up to 80%. And since many marketers are on a constant lookout for ways to drive more campaign leads, Oli Gardner and Jon Spenceley will share actionable tips for page design and video-specific techniques to do just that.
  • Top 5 Ways to Use Video to Drive Marketing Results Top 5 Ways to Use Video to Drive Marketing Results Jon Spenceley, Marketing Manager, Vidyard Recorded: Apr 27 2015 55 mins
    Video is the increasingly the preferred medium for content consumption ... even for B2B marketing content.

    Join us in this webinar and learn how to:

    • Improve your web presence and drive SEO with video
    • Increase email click-throughs by up to 300%
    • Use video to improve content conversions
    • Gain detailed prospect and customer insights from video analytics
  • How to Create Video Content that Aligns with Your Buyers’ Journey How to Create Video Content that Aligns with Your Buyers’ Journey Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software Recorded: Mar 25 2015 49 mins
    65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Using Video Content to Better Engage, Score and Qualify Leads Using Video Content to Better Engage, Score and Qualify Leads Tyler Lessard, CMO, Vidyard Recorded: Jan 21 2015 45 mins
    Video content is a critical part of demand gen and content marketing programs, yet marketers lack the tools they need to optimize videos for conversion or track individual video viewing activities as part of lead scoring and nurturing programs. Find out how you can use video content and engagement analytics across your digital programs to improve audience engagement, conversion rates, lead scoring and qualification programs.

    Join this session hosted by video marketing experts to learn how to:
    • Use video as an integrated part of content marketing and email marketing programs
    • Identify individual viewers and track their viewing histories across all distribution channels
    • Push video viewing activity data into Marketing Automation to enhance lead scoring and qualification
    • Use video analytics to optimize videos for engagement and conversion
    • Use video strategically to generate more MQLs and convert prospects faster
  • How to Supercharge Your Lead Scoring with Video How to Supercharge Your Lead Scoring with Video Joe Gelata, Director of Demand Generation, Vidyard Recorded: Jan 20 2015 19 mins
    As a modern Demand Generation professional you’re on a never-ending hunt for new engagement attributes to enhance your lead scoring model and better qualify leads for Sales. With the ability to increase purchase likelihood by 85%, video consumption is the next attribute to add to your scoring arsenal.

    In this webinar we’ll discuss how you can feed a leads video viewing history into your MAP and how to configure your system with the following video lead scoring models:
    · Topic Based
    · Percentage Based
    · Volume Based
  • Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel Joe Gelata, Director of Demand Generation, Vidyard Recorded: Dec 9 2014 49 mins
    Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.

    This webinar includes real-world examples from video marketing trailblazers and best practices from analysts such as Demand Metric on how to:
    - Use video to fill the top of the funnel
    - Analyze video engagement and guide a prospect's journey with video
    - Use video to generate prospects, score leads, and close more deals
    - Prove video ROI

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