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Localytics

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  • Creating Transformational Customer Experiences with Data Creating Transformational Customer Experiences with Data Julie Ask, VP Principal Analyst, Forrester Research; Raj Aggarwal, CEO and Co-Founder, Localytics Recorded: Mar 30 2016 56 mins
    Learn about best practices that allow companies to transform the mobile customer experience

    Consider this: every interaction with your customers is your “customer experience.”

    In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.

    We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?

    In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:

    •How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
    •What are the best practices for building strong relationships built on data?
    •What are the first steps in building a data-centric and mobile-first marketing organization?
  • Do's & Dont's of Stellar Push and In-App Marketing Campaigns Do's & Dont's of Stellar Push and In-App Marketing Campaigns Richard Sgro, App Marketing Expert, Localytics Recorded: Feb 16 2016 44 mins
    Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Unlocking App Success - How to Turn Your App Into a Mobile Growth Engine Unlocking App Success - How to Turn Your App Into a Mobile Growth Engine Josh Todd, Chief Marketing Officer, Localytics & Alex Austin, CEO, Branch Metrics Recorded: Jan 14 2016 36 mins
    Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.

    That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.

    Specifically, here’s what we’ll discuss:
    – The anatomy of a powerful mobile growth engine
    – How to earn, engage, and activate your users into influential app evangelists
    – Real-world examples and lessons from apps that have skyrocketed to success

    Plus: Get the inside scoop on how to turbo-charge your mobile engine with deep links and predictive app marketing!
  • App Value 101: How I Learned to Avoid Bombarding Users With Disruptive Messages App Value 101: How I Learned to Avoid Bombarding Users With Disruptive Messages Josh Todd, Chief Marketing Officer, Localytics Recorded: Dec 16 2015 46 mins
    Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.

    While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.

    During this webinar you’ll learn:

    – The major differences between push and in-app messages, and the benefits of both
    – Data-driven best practices for reaching your users in the most valuable ways
    – The top 10 lessons for delighting your app users with app marketing

    *Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
  • Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics Lucy Orloski, Marketing Director at Localytics Recorded: Feb 5 2015 32 mins
    Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year!

    In this webinar, we show you how to apply your online marketing skills to the app-driven future. This is your free crash course on the app analytics you need to start paying attention to.

    During this webinar, designed for web marketers, you’ll learn:

    The key mobile equivalents of web metrics to help you gauge your app’s performance
    How to measure success during all lifecycle stages of your app: from awareness, to engagement, to conversions and closes
    The similarities and differences between the customer journey online vs. in apps
    Plus: Get a detailed introduction on how to do inbound marketing for apps!

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