Julie Ask, VP Principal Analyst, Forrester Research; Raj Aggarwal, CEO and Co-Founder, Localytics
Learn about best practices that allow companies to transform the mobile customer experience
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Consider this: every interaction with your customers is your “customer experience.”
In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.
We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?
In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:
•How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
•What are the best practices for building strong relationships built on data?
•What are the first steps in building a data-centric and mobile-first marketing organization?