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Lattice Engines

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  • Exceeding Your 2018 Revenue Targets With AI And Data
    Exceeding Your 2018 Revenue Targets With AI And Data
    Miguel Gernaey, VP Global Demand Generation at Sage, Nipul Chokshi, VP Product Marketing at Lattice Engines Recorded: Oct 30 2017 48 mins
    This session will walk through the key plays you must have in your 2018 plan to increase sales and marketing alignment, drive pipeline and exceed revenue targets.

    You will see how Sage Software, which sells software to businesses of all sizes in Europe, North America and Asia, used these plays to achieve 6x higher opportunity conversions and 12x higher customer revenue. With a target market of 72M businesses worldwide, Sage used AI and Oracle Eloqua to transform their sales and marketing to drive global market leadership.

    Key takeaways from the session will include:
    -How to drive sales and marketing alignment at scale
    -Key use-cases for AI across the entire buyer’s journey from account selection to lead prioritization to retention to upsell; and
    -How to drive sales adoption and follow-up on leads provided by marketing.
  • Plays for Revenue Success in an AI world
    Plays for Revenue Success in an AI world
    Malachi Threadgill, Masergy. Matt Senatore, Sirius Decisions. Nipul Chokshi, Lattice Engines. Recorded: Oct 25 2017 58 mins
    Like most revenue teams, you are likely looking to accelerate revenue success in 2018. How can you align your teams on a common set of objectives and the buying cycle? What role can ABM play and what are the key plays you can use to achieve quick wins and turbocharge results?

    This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.

    In this webinar, you will learn the following:

    -Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
    -Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
    -How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months

    Speakers:
    Malachi Threadgill, Director of Demand Generation, Masergy
    Matt Senatore, Service Director, Sirius Decisions
    Nipul Chokshi, VP Product Marketing, Lattice Engines
  • How AI Is Driving Account-First Marketing & Sales
    How AI Is Driving Account-First Marketing & Sales
    Nipul Chokshi, VP of Product Marketing, Lattice Engines Recorded: Aug 1 2017 37 mins
    AI and data are key pillars of any modern marketing strategy. Learn from high-growth companies how they are leveraging AI and data to align with sales and drive account-first marketing and sales efforts.

    In this webinar, attendees will learn how AI and data can help identify and align with sales on your targets, including how to:

    1. Identify target accounts and ideal buyer profile;
    2. Score and prioritize targets; and
    3. Create contextualized buyer experiences and have personalized conversations using data.

    Presenters will also share campaign examples you can run to see quick wins and early success.
  • Crawl, Walk, then Run Your Way to ABM Success
    Crawl, Walk, then Run Your Way to ABM Success
    Lattice Engines and Terminus Recorded: Jun 1 2017 61 mins
    Leading B2B organizations are executing full-steam on account-first strategies to increase conversions and drive pipeline. The thing they’ve all found is that taking a “crawl, walk, run” approach to executing on ABM is paramount to success.

    This webinar, brought to you jointly by Sangram Vajre, CMO of Terminus, and Nipul Chokshi, VP at Lattice Engines, will also feature thought leading marketers Morgan Norman, CMO at Dialpad and Elle Wolfe, VP at LookBookHQ, who will share their experience with account-first programs. They’ll discuss:

    - Impetus for adopting ABM
    - How they went about getting alignment and preparing for ABM
    - Their version of “crawl, walk, run” campaigns that they ran
    - Measuring success
    - Key learnings
  • Jumpstart Account-Focused Programs with Data-Rich Campaigns
    Jumpstart Account-Focused Programs with Data-Rich Campaigns
    Nipul Chokshi, VP of Product Marketing, Lattice Engines Recorded: Apr 11 2017 60 mins
    Data-savvy marketers are looking for ways to improve their account-focused programs, to make them scalable and more efficient. One of the best ways to do so is to utilize account-level data attributes to run targeted campaigns through marketing and sales teams. In this webinar with Lattice Engines, Dun & Bradstreet and LiveRamp you’ll learn how to:

    Access and use in-depth knowledge about all of your targeted accounts

    Drive specific data-rich campaigns that increase engagement with key accounts

    Enrich all marketing and sales activities with curated information on target accounts
  • AI and Data FTW: Create Winning Campaigns for your ABM Program
    AI and Data FTW: Create Winning Campaigns for your ABM Program
    Nipul Chokshi, VP of Product Marketing, Lattice Engines Recorded: Apr 4 2017 46 mins
    So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to measure results. Now what?

    Well, what kind of campaigns will you run?

    This webinar will walk you through several real-world examples of companies that have
    run winning ABM campaigns using a combination of creativity, data and AI.

    Join us to learn:

    - What targeting strategies should you pursue and how do you go about actually doing the segmentation?
    - Examples of sales and marketing tactics you can use to engage your targets to maximum effect
    - Ideas around how you can test different tactics and measure success
  • All Aboard! 1-2-3s for the Account-Based Train
    All Aboard! 1-2-3s for the Account-Based Train
    Charlie Liang of Engagio and Nipul Chokshi Recorded: Dec 1 2016 61 mins
    In this webinar, Nipul Chokshi of Lattice Engines and Charlie Liang of Engagio will discuss the hacks that will fast-track your target account efforts into immediate results:

    Convince everyone internally to adopt Account Based Everything,
    Strengthen the fundamentals to be successful at Account Based Marketing and Sales, including getting the most out of existing data + additional insights you’ll need, and real life examples of successful ABM campaigns from start to finish
  • Making the Case for Predictive Marketing & Sales
    Making the Case for Predictive Marketing & Sales
    Sean Zinsmeister, Kerry Cunningham, Nipul Chokshi Recorded: Sep 13 2016 63 mins
    Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:

    -Differences in approaches to launching a predictive solution
    -Top use cases for getting started
    -How to measure success
  • Inside Scoop on Account Based Everything
    Inside Scoop on Account Based Everything
    Jon Miller and Nipul Chokshi Recorded: Jul 12 2016 51 mins
    Join this webinar with Engagio and Lattice Engines to learn:
    How important ABM and ABE are, and why marketers are moving towards this trend
    How predictive analytics and data can enable you to drive ABM and ABSD at scale
    How companies like EMC, CDW, Dell, HootSuite have done it successfully
  • Putting Predictive Marketing and Sales Practices into Action
    Putting Predictive Marketing and Sales Practices into Action
    Shashi Upadhyay and Kerry Cunningham Recorded: Jun 28 2016 61 mins
    Are you looking for best practices on how to apply predictive analytics into your organization? Come listen to Kerry Cunningham of SiriusDecisions and Shashi Upadhyay of Lattice Engines discuss:

    -Key areas of the demand waterfall that predictive marketing can enhance
    -Marketing pain points that predictive can solve, with key use cases
    -How to best put predictive into action within your organization

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