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Lattice Engines

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  • All Aboard! 1-2-3s for the Account-Based Train All Aboard! 1-2-3s for the Account-Based Train Charlie Liang of Engagio and Nipul Chokshi Recorded: Dec 1 2016 61 mins
    In this webinar, Nipul Chokshi of Lattice Engines and Charlie Liang of Engagio will discuss the hacks that will fast-track your target account efforts into immediate results:

    Convince everyone internally to adopt Account Based Everything,
    Strengthen the fundamentals to be successful at Account Based Marketing and Sales, including getting the most out of existing data + additional insights you’ll need, and real life examples of successful ABM campaigns from start to finish
  • Making the Case for Predictive Marketing & Sales Making the Case for Predictive Marketing & Sales Sean Zinsmeister, Kerry Cunningham, Nipul Chokshi Recorded: Sep 13 2016 63 mins
    Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:

    -Differences in approaches to launching a predictive solution
    -Top use cases for getting started
    -How to measure success
  • Inside Scoop on Account Based Everything Inside Scoop on Account Based Everything Jon Miller and Nipul Chokshi Recorded: Jul 12 2016 51 mins
    Join this webinar with Engagio and Lattice Engines to learn:
    How important ABM and ABE are, and why marketers are moving towards this trend
    How predictive analytics and data can enable you to drive ABM and ABSD at scale
    How companies like EMC, CDW, Dell, HootSuite have done it successfully
  • Putting Predictive Marketing and Sales Practices into Action Putting Predictive Marketing and Sales Practices into Action Shashi Upadhyay and Kerry Cunningham Recorded: Jun 28 2016 61 mins
    Are you looking for best practices on how to apply predictive analytics into your organization? Come listen to Kerry Cunningham of SiriusDecisions and Shashi Upadhyay of Lattice Engines discuss:

    -Key areas of the demand waterfall that predictive marketing can enhance
    -Marketing pain points that predictive can solve, with key use cases
    -How to best put predictive into action within your organization
  • From 50 to 5,000 Accounts: Rev Up Your ABM Engine with Predictive From 50 to 5,000 Accounts: Rev Up Your ABM Engine with Predictive Peter Isaacson, Sangram Vajre and Nipul Chokshi Recorded: Mar 16 2016 61 mins
    2016 is indeed the year of Account-Based Marketing (ABM). And with good reason:
    - 60% of those doing ABM for at least a year saw an increase in revenue
    - 70% found greater sales and marketing alignment through their ABM programs

    With metrics like these, its not surprising that many companies are already doing ABM for their top 20 to 50 accounts. However, with predictive analytics marketers are able to scale their ABM programs beyond their top 50 accounts, to their top 500 or 5000!

    Join this webinar to learn the following -
    - How deploying ABM tactics can improve the focus of your B2B marketing
    - The four key steps to scaling ABM at your company, using predictive analytics
    - How ABM innovator Demandbase leveraged predictive analytics as a part of it’s ABM strategy to achieve 75% higher close rates and 26% higher ASP

    Speakers:
    - Peter Isaacson, CMO of Demandbase
    - Sangram Vajre, CEO and Co-Founder of Terminus
    - Nipul Chokshi, Head of Product Marketing at Lattice Engines
  • Using Predictive Analytics to Optimize Your Funnel Using Predictive Analytics to Optimize Your Funnel Heather Foeh, Director of Customer Advocacy, Lattice Engines Recorded: Jan 20 2016 46 mins
    In this webinar you will learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates. Audience will learn how to increase sales enablement, how to sell more to current customers, and what to do if you have too many leads.
  • Using Predictive Analytics at Every Stage of the Buyer’s Journey Using Predictive Analytics at Every Stage of the Buyer’s Journey Brian Kardon, CMO of Lattice Engines Recorded: Jul 23 2015 43 mins
    Demand generation teams now have access to more data on customers and prospects than ever before. Using predictive analytics, you can quickly turn mountains of data into high converting campaigns for each stage of the buyer’s journey.

    Watch this Demand Gen Report webinar on-demand to learn how predictive analytics can provide marketers with a new weapon for battling the data deluge. This Lead Life Cycle session hosted by Lattice CMO Brian Kardon covers how to:

    * Use predictive scoring at every stage of the funnel;
    * Prioritize inbound demand; and
    * Spot cross-sell and up-sell opportunities.
  • Show Me Your Stack! Inside Acquia’s Account-Based Marketing Engine Show Me Your Stack! Inside Acquia’s Account-Based Marketing Engine Claudia Hoeffner, Jamie Sloan & Katelyn Fogarty of Acquia Recorded: Jul 23 2015 49 mins
    Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • Rev Up Your Lead Engine With Predictive Scoring Rev Up Your Lead Engine With Predictive Scoring Joanna Kwong (FireEye) and Dan Ahmadi (MuleSoft) Recorded: Jun 26 2015 52 mins
    Are you ready to add fuel to your lead engine with predictive scoring, but aren't sure where to start? View this Marketo LaunchPoint session featuring Lattice customers Joanna Kwong of FireEye and Dan Ahmadi of MuleSoft. Joanna and Dan will walk you through their companies' thought processes for on-boarding predictive scoring and how they went about vendor selection, implementation, roll-out, and education.

    Watch this on-demand webinar to obtain a road map for achieving predictive lead scoring at your own company! You'll discover:

    * Considerations to make when planning your implementation
    * The right metrics to track from beginning to end
    * How to use it alongside your current lead scoring for easier adoption
  • Show Me Your Stack! with Jesse Noyes, Kapost Show Me Your Stack! with Jesse Noyes, Kapost Jesse Noyes Sr. Director of Marketing, Kapost Recorded: May 28 2015 63 mins
    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.