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Lityx Marketing Analytics Platform

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  • Ensemble Modeling - Music To Your Bottom Line
    Ensemble Modeling - Music To Your Bottom Line
    Gary Robinson | COO Lityx Recorded: Sep 24 2015 35 mins
    Boost your modeling performance. This simple demonstration of ensemble modeling will show you one way how. Intended for marketers and all levels of analyst.
  • Marketing Optimization Live Demonstration
    Marketing Optimization Live Demonstration
    Paul Maiste CEO | President Lityx LLC Recorded: Jun 23 2015 48 mins
    Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem.  You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool.  Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
     
    Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show  expected performance and trade-off scenarios.  Paul has over 25 years of experience using data analytics to improve business performance.  Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization.  Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.
  • Marketing Optimization Explained Simply
    Marketing Optimization Explained Simply
    Paul Maiste Ph.D President | CEO Lityx LLC. Recorded: May 5 2015 47 mins
    This presentation will explain what Marketing Optimization is and how it is performed using simple, easy to understand terms and examples. The presenter is Paul Maiste who has over 25 years of experience using data analytics to improve business performance. Paul has a Ph.D in Statistics, taught at Johns Hopkins and is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization. Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
  • Optimizing Your Message with Advanced Analytics [SHORTENED]
    Optimizing Your Message with Advanced Analytics [SHORTENED]
    Paul Maiste Ph.D. CEO, Lityx and Brett Mowry, Managing Partner, ESSE One Consulting Recorded: Mar 19 2015 33 mins
    REMOVED HOUSEKEEPING ITEMS, VOTES AND QUESTIONS

    Digital targeting tools, data and advanced analytics have evolved to the point where you can understand and target desirable customer segments with customized messages. See a case study and learn best practices of how to use advanced analytics to focus and personalize your digital marketing on your most desired audiences.
  • LityxIQ For Health Care
    LityxIQ For Health Care
    Sherrie Robinson Recorded: Mar 3 2015 8 mins
    A short video introducing how LityxIQ can be used for Health Care through demonstration of a hospital use case.
  • How LityxIQ Can Help You
    How LityxIQ Can Help You
    Natalie Warren Recorded: Dec 31 2014 2 mins
    The short video will introduce you to the wide variety of valuable ways that LityxIQ can help you improve your marketing.
  • LityxIQ Is Easy & Powerful
    LityxIQ Is Easy & Powerful
    Lityx Spokeswoman Recorded: Dec 31 2014 3 mins
    Short video showing why LityxIQ is the easiest and most powerful marketing analytics tool available.
  • Building & Deploying Customer Behavior Models
    Building & Deploying Customer Behavior Models
    Paul Maiste CEO | President Lityx LLC Recorded: Feb 20 2014 60 mins
    Learn a simplified way to create and use predictive models
  • Marketing Optimization Using LityxIQ
    Marketing Optimization Using LityxIQ
    Paul Maiste CEO | President Lityx LLC Recorded: Oct 30 2013 54 mins
    Solve complex marketing optimization problems easily.

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