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VentureBeat

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  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Recorded: Mar 30 2017 61 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How machine learning and AI will impact your marketing forever
    How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Mar 16 2017 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • Lean data for marketers: How your org can stand out among lazy competitors
    Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 61 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • How to make money off of Facebook Messenger
    How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Strengthening your app monetization super powers
    Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • Turning data-driven creative into digital marketing success
    Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Recorded: Jan 19 2017 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond
    Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Dec 15 2016 59 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Instant messaging: The future of mobile marketing
    Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 14 2016 62 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Squad goals:  Why cost per lead is failing your lead gen strategy
    Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Recorded: Dec 13 2016 57 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Real-time business analytics for data-hungry CMOs
    Real-time business analytics for data-hungry CMOs Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 7 2016 61 mins
    Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers.

    But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table.

    Join our latest VB Live event for insight into how to pan for gold, and turn information into insight.

    In this webinar you’ll:
    * Learn how to define the "truth" with metrics, and which version of the truth is meaningful to the business
    * Deal with the unpredictable nature of real time data blips
    * Frame business analytics into actionable solution-focused priorities for stakeholders

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, President, Yeoman Technology Group
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Tableau

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