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VentureBeat

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  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Recorded: Sep 27 2018 64 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    Speakers:
    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift Recorded: Sep 20 2018 61 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Fight gaming fraud with AI and machine learning
    Fight gaming fraud with AI and machine learning Jeff Sakasegawa, Trust and Safety Architect, Sift Science Recorded: Jul 31 2018 61 mins
    Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

    But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

    That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

    To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * How the gaming industry can secure gamer data and build trust
    * How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
    * What policies your company should have in place around data breach ransom
    * How to combat trolling

    Speakers:
    * Jeff Sakasegawa, Trust and Safety Architect, Sift Science
    * Dean Takahashi, Lead Writer, GamesBeat
    * Scott Adams, CEO FraudPvP.com, Former Director of Fraud & Risk, Riot Games
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Sift Science
  • How to use AI to find the right talent faster
    How to use AI to find the right talent faster John Jersin, Head of Product, LinkedIn Talent Solutions Recorded: Jul 24 2018 61 mins
    Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

    And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

    Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

    Register here for free.

    In this webinar you'll learn:
    * How to find the right talent faster, using data-driven AI
    * The best tools to find quality candidates who progress to face-to-face interviews
    * How to assess and measure existing talent to become smarter about avoiding bad hires
    * How to engage and grow current employees to decrease the costs of high turnover
    * Whether your recruitment and retention efforts are "AI-ready"

    Speakers:
    * Angie College, Vice President of Operations for Adecco USA
    * John Jersin, Head of Product, LinkedIn Talent Solutions
    * Maribel Lopez, Founder, Lopez Research & Data For Betterment
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Mya Systems
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Rob Roy, Chief Digital Officer, Sprint Recorded: Jun 28 2018 61 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, SearsPartsDirect.com
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift

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