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VentureBeat

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  • Improve Lending Portfolio Performance with Data Optimization Improve Lending Portfolio Performance with Data Optimization Spencer Robinson, Head of Strategy, Kabbage Recorded: Sep 22 2016 61 mins
    The financial crisis brought about huge losses to a large number of financial institutions and exposed many of the internal inefficiencies leveraged to manage risk and data within and across divisions. Today, things have changed dramatically. Despite the many regulatory changes over the years, marketplace lenders have been extremely successful implementing predictive modeling and data aggregation to assess consumers’ and small businesses’ financial health.

    New lending technologies allow lenders to improve customer satisfaction by creating a personalized and unique customer experience. By taking into consideration personal, transactional, application, and product-selection data from financial institutions, lenders are able to leverage this data for other opportunities such as cross-selling credit products during the loan-application process. These innovations ultimately provide borrowers with an intuitive and simplified borrowing process.

    In this webinar you’ll:

    * Get insight into the trends and opportunities driving change in the lending and credit risk management industries
    * Explore more accurate predictive ratings models based on alternative data sets
    * Discover the future of commercial retail lending and credit risk management
    * Learn how to improve credit decisions, collections, and portfolio management using new technologies and data analytics

    Speakers:
    * Spencer Robinson, Head of Strategy, Kabbage
    * Sherif Hassan, Founding CEO, Herio Capital
    * Saurabh Sharma, Founder and CEO, Indus Insights
    * Terry McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee
    * Evan Schuman, Moderator, VentureBeat



    Join us on September 22nd at 10 am PT/1 pm ET for an exciting FREE discussion on the trends and opportunities driving change in lending and credit risk management.

    This webinar is sponsored by Envestnet | Yodlee
  • Reaching customers across channels: Effective omnichannel personalization Reaching customers across channels: Effective omnichannel personalization Faisal Masud, Chief Digital Officer, Staples Recorded: Sep 14 2016 61 mins
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    Speakers:
    * Faisal Masud, Chief Digital Officer, Staples
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive event today!

    Sponsored by Blueshift
  • Fuel sales by 50% using social analytics Fuel sales by 50% using social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Sep 13 2016 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line


    Speakers:
    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • 5 ways to get more money from your mobile app 5 ways to get more money from your mobile app Maximo Cavazzani, CEO & Founder, Etermax (Trivia Crack) Recorded: Sep 8 2016 33 mins
    Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table.

    In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have.

    Webinar attendees will learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users


    Speakers:
    * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack)
    * Jessy Hanley, VP Marketing & Customer Experience, GSN Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today!
  • BotBeat: B2B and B2C use case for bots BotBeat: B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Recorded: Aug 30 2016 53 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    • Elements of a successful bot strategy
    • Where consumers prefer to interact with bots
    * In-depth discussion of the B2B use cases for bots

    Speakers include:
    * Amir Shevat, Head of Developer Relations, Slack
    * Robert Hoffer, "The Bot Father"
    • Jon Cifuentes, Analyst, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat


    Register today for this free executive event.
  • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Recorded: Aug 30 2016 63 mins
    Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

    A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

    Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

    * Use the right technology to maximize LTV of app users
    * Optimize each user engagement to avoid app abandonment and churn
    * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers include:
    * Aaron Price, SVP of Marketing, Expedia
    * Rob Willey, VP of Marketing, TaskRabbit
    * Jillian Burnnett, Director of Customer Success, mParticle
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session!

    Sponsored by: mParticle
  • Creating Truly Personalized Apps with Transaction Data Insights Creating Truly Personalized Apps with Transaction Data Insights Evan Schuman, Moderator, VentureBeat Recorded: Aug 24 2016 61 mins
    Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities.

    Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers.

    Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience.

    We’ll discuss:
    * The increasing demand for fintech apps to create an individualized digital banking experience
    * The rapid advancement of gathering and analyzing consumer transactional data
    * How fintech developers can leverage contextual data to improve customer products

    Speakers include:

    * Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies
    * Robin Verderosa, Senior Director, Product Management, Envestnet | Yodlee
    * Jim Del Favero, Chief Product Officer at Personal Capital
    * Mani Fazeli, VP of Product, Wave
    * Evan Schuman, Moderator, VentureBeat

    Register for this free event today!

    Sponsored by: Yodlee
  • GamesBeat: How to build a thriving games community GamesBeat: How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Recorded: Aug 18 2016 61 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn content marketing opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Recorded: Aug 17 2016 61 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo
    * Paul Mander, Director Solutions Consulting, mParticle
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today

    Sponsored by: mParticle
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!

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