If you're in the consumer business, you will know how challenging it is today to retain a single customer and making them to buy from you. With the digitization, shopping has become a 24/7 experience and customers are now expecting seamless experience across all your sales channels - web, mobile, in-store, kiosk, call center and marketplace.
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Today many organizations have gone into digital to meet their customer’s expectations but later face the challenge of integrating their legacy/IT systems with the digital platform; leading to slower product or promotion rollouts, data sync issues, lack of operational visibility and all leads into unsatisfied customers.
This session will show how you can establish a unified integration platform across all your sales channels and provide an accurate data, shopping experience and higher customer satisfaction.