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  • Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes
    Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes
    Jason Stewart, VP of Strategy, ANNUITAS Recorded: Jun 17 2015 34 mins
    Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind
  • Marketing Enablement - It's Up To Us Part 2
    Marketing Enablement - It's Up To Us Part 2
    Jenn Waltner, Senior Manager, Enterprise PRO+ Marketing Programs, MarketingProfs + Erika Goldwater, VP Marketing for ANNUITAS Recorded: Apr 30 2015 20 mins
    The story of the ever-widening marketing skills gap is getting old. Especially when there are so many amazing options to obtain new skills training both online to off-line. Why aren't marketers taking advantage of all there is to offer? Time? Money? Your day job? Unsure of areas of specialization to focus on?

    Enough excuses. Content is KING, marketing automation is here to stay and big data, analytics, SEO and demand generation are only going to get more complex as new technologies are introduced and our buyers gain sophistication. Marketers must continue their educations - the time for marketing enablement is now.

    This webinar will deliver:
    What skills modern marketers need and want now
    Solutions-online and off-line for acquiring new skills
    How to make the case for marketing enablement

    It's time for marketers to address our skills gap-it's now or never. Let the learning begin.
  • 3 Strategy Rules for Driving Effective Lead Generation
    3 Strategy Rules for Driving Effective Lead Generation
    Jennifer Harmel, Executive Vice President Demand Process Strategy Practice and Principal, ANNUITAS Recorded: Apr 16 2015 32 mins
    A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities.

    Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.

    This webinar will teach marketers how to live by 3 Rules of Strategy:

    •Become more buyer-centric throughout our marketing
    •Eliminate tactical-focused campaigns
    •Track results and continuously optimize
  • Marketing Enablement - It's Up To Us Part 1
    Marketing Enablement - It's Up To Us Part 1
    Brian Hansford, Director of Client Services, Heinz Marketing and Erika Goldwater, VP Marketing, ANNUITAS Recorded: Mar 3 2015 29 mins
    Marketers struggle to address the ever-widening skills gap as organizations simply don't focus on marketing enablement and universities don't prepare students for life in the marketing fast lane. It's time for marketers to focus on their own enablement, but where to begin?

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