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Netbiscuits Analytics

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  • Separating Fact From Fiction in a Cross-Device Content World Separating Fact From Fiction in a Cross-Device Content World Duncan Clark, Product Marketing Manager, Netbiscuits Recorded: Sep 17 2015 43 mins
    If you ask digital marketers what content is proving best for ROI, you’ll probably find a fairly even split of answers between video, long form and short form articles. Now, the scary bit. If you ask them what that answer is based on, more often than not you’ll find it’s the result of opinion or gut feeling. Of course, there’s nothing wrong with this. Most of us have a good idea of what our audience broadly is looking for.

    However, it makes the next set of questions really difficult to answer:
    - Do I need to be creating more videos, or more long form articles?
    - Are infographics a waste of time?
    - Do I have the right mix of content for my audience or could I be serving them even better?

    Added to this, there are many well-intentioned bloggers eager to share their best practice ideas, which can lead to truths, half-truths and sometimes pure myth. But how can we separate fact from fiction?

    In this webinar, we’ll explore how analytics can be used to debunk myths and really inform marketing intelligence. We’ll do this by analysing real live data against some of the common hypotheses, such as:

    - Long form articles are more engaging than short form
    - Videos are the most efficient form of content
    - Infographics are expensive and least effective for driving content marketing ROI

    In this webinar, we’ll explore how to link content to ROI and how to optimise ROI in a world where content has to reach a cross-device audience. Learn some top tips for how to plan a really rewarding content marketing strategy.
  • How to guarantee high-performance multiscreen content How to guarantee high-performance multiscreen content Duncan Clark, Head of Global Research, Netbiscuits Recorded: Jun 24 2015 56 mins
    Did you know that 73% of mobile customers say they're fed up with being shown irrelevant content?

    In this webinar Duncan Clark, Global Head of Research at Netbiscuits, will explain why you need to think differently about some familiar digital marketing metrics and how to use analytics to prove ROI on your content. Using concrete examples and case studies, we'll give you the tools you need to succeed with multiscreen content marketing. Including amongst others:

    * Content analysis blueprint: How to easily get started on improving your multiscreen content experience without getting swamped in data.

    * Case Study: Is my content mix increasing customer engagement across devices? And how much is my content costing me for every minute a user spends on my site?

    * Case Study: How to ensure you show the most relevant content to customers across different channels and devices.

    You'll come away with a clear plan of key steps to optimize your content marketing campaigns as well as tried-and-tested methodologies for proving the ROI on your content.
  • Four Simple Steps To Measuring Multiscreen Content Engagement Four Simple Steps To Measuring Multiscreen Content Engagement Duncan Clark, Head of Global Research, Netbiscuits Recorded: Jun 22 2015 2 mins
    If you’ve been pouring both time and money into creating beautiful content marketing, then you’ll probably want to know how effective your assets actually are, right? We’ve compiled some practical examples for improving web traffic and customer engagement with content marketing campaigns across any screen.
  • How To Identify High Performing Content Marketing How To Identify High Performing Content Marketing Netbiscuits Recorded: Jun 22 2015 5 mins
    In this hands-on tutorial, Netbiscuits uncovers some powerful content marketing insights that marketers can quickly and easily act upon to help them understand where they should be focusing their time and resources.
  • Understanding Mobile Marketing In The Multi Screen World Understanding Mobile Marketing In The Multi Screen World Netbiscuits Recorded: Jun 12 2015 4 mins
    We caught up with Paul Berney, co-founder of mCordis, on how content marketers should think about the challenges of the multi screen world.
  • Optimising content marketing performance in a multiscreen world Optimising content marketing performance in a multiscreen world Duncan Clark, Head of Global Research, Netbiscuits Recorded: Mar 19 2015 37 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • The stratospheric rise of mobile and analytics: Trends for 2015 The stratospheric rise of mobile and analytics: Trends for 2015 Duncan Clark Recorded: Feb 25 2015 50 mins
    Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.

    Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.

    Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.

    Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.

    In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.

    In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.